Because of the downward trend in its mobile division in the past few years, as well as the remarks that Sony CEO said during an interview with Reuters, business analysts have reasons to believe that Sony may pull the plug on Xperia – a notion that Hiroki Totoki, head of Sony Mobile department, adamantly disagreed to and told Le Figaro that “it’s completely untrue”.
For his part, Totoki believes that the Sony Mobile division just needs to reevaluate its strategies in order to get back on track. According to the report, this involves narrowing down the division’s portfolio, as well as slowing down future product releases in order to adapt to consumers who don’t upgrade to the new model every year.
Only time will tell if Totoki’s new game plan will bode well for Sony’s struggling mobile division, but they have to act soon because there are a lot of brands, both established and new ones, who are eager to fill the void that the Japanese firm will leave behind.
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