Apple feels way more different every year with their announcements, and I do agree with the statement that they’re becoming more like Android with every event. To make a point, I’ve listed down a few scenarios down below to ponder on:
- Scenario 1: When every other competitor almost gave up in competing with the 9.7-inch iPad, the industry started going for tablets near the size of 7-inches – and they were a hit. Apple, seeing this opportunity, enters the market with the iPad Mini.
- Scenario 2: Probably aiming to see the profitability of a plastic phone with colors ala Samsung & ala Nokia, Apple recreated the iPhone 5 in the form of the iPhone 5C.
- Scenario 3: iOS’ redesign on version 7 included a lot of elements from various operating systems. This video points it out.
- Scenario 4: The latest version of iOS, iOS 8, becomes more open with better notifications, widgets and third-party keyboards.
- Scenario 5: Following the trend of extremely large phones started by Samsung, Apple then decides to release two iPhone 6 devices – one having a 5.5-inch display, more software enhancements, OIS and a different screen resolution.
- Scenario 6: Smartwatches have been gaining traction since last year, and once again it’s only now that Apple follows suit with the Apple Watch.
I think it would be wrong to say that Apple doesn’t risk anymore, but rather, they’re now playing safer with product categories that the market is already familiar with; their business model is shifting towards a new one similar to the competitors – and that’s actually okay. I would be lying if I said Apple’s competitors didn’t take hints from the company’s portfolio because they do! Businesses do that – trying to replicate other companies’ competitive advantages, and in the end, it all proves to be beneficial to the consumers.
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