Why We Want a Third Telco Player

There are currently two major telcos in the Philippines right now. In the previous reports that we’ve shared, it’s obvious that quite a number of subscribers aren’t totally satisfied with the service that they’re getting. In this article we list down a few points why we think there is a need for a third telco player in the Philippines.

Let’s first take a trip down memory lane. There use to be three major telecom players (PLDT/Smart, Globe, and Digital/Sun Cellular) between 2003 to 2011 and we saw how fierce the competition was.

In 2011, PLDT bought majority stake of Digitel (Php74.1 billion for 51.55% shares) which operates Sun Cellular, nullifying a very aggressive 3-player telco competition. Many opposed this move, including us (Merging Smart & Sun not good for consumers?), but the NTC approved the sale.

PLDT’s revenues were shrinking the previous year due to the fierce competition.

pldt-revenues-2010

By buying into Sun Cellular, the company hoped to consolidate and strengthen its position as the majority telecom provider in the country. So now, we’re back to just two players.

We looked back to those years where 3 independent telcos made more sense for the subscribers and listed down these points:

An additional telco means more choices for consumers.

This is as simple as it sounds. If there are more than two options to choose from, consumers would not give in or be forced to be under a telco that doesn’t specifically cater to their needs/wants. This is what we’ve also talked about in our previous article, “Why do Filipinos pay more for slow Internet?” where we came to a conclusion that we pay for expensive Internet because we simply have no other choice.

The current duopoly is weak due to potential standoff.

Since there are just two telco players right now, there tends to be a waiting game between them. It’s like one is just waiting for the other on its next step, with both readying to react to whoever makes the first move.

Another reason is since two players are only involved, it’s easier for both to predict what the other company will do next. Put a third contender into the mix and it would be harder for them to prepare for the competitor’s next agenda.

Copy-each-other formula.

When Globe announced its Free Facebook campaign, a first in the world, Smart also announced its free Internet for its subscribers.

This kind of formula eliminates the room for thinking outside the box. Having a third independent player will most likely disrupt this current model and will encourage the three of them to introduce more fresh offerings for the Filipinos in the attempt to have an edge over the other two contenders.

There is very little incentive to disrupt current line of services and pricing.

Since they just copy each other, whatever they do just tend to cancel each other out. This results to them not going past the norm or disrupting the status quo since some of their efforts don’t bear much fruit.

As an example, there was a SIM-swap campaign that was launched a few years back where Globe offered to swap people’s Smart SIM for a Globe SIM plus an additional load credits. This resulted to gazillions of subscribers swapping to Globe and at first was good news for the company.

However, Smart countered it later on with their own swap campaign which successfully brought back their subscribers — this resulted to both telcos just ending up with almost the same number of subs they started with and even lost the free load credits for each SIM swapped.

Basically, they both just spent money to be somehow back in square one.

The dynamics of the competition will be different if it’s a three-way battle.

With just two players, it’s automatically a seesaw setup wherein when an individual dislikes one service he would automatically give his loyalty to the only remaining player. But with three companies vying for the subscriber’s loyalty, an individual still has two options when he decides that he no longer wants to receive the service of one company. This will result to the telcos stepping up their game in hopes to still be chosen over the last option when the original choice no longer works for the subscriber.

For example, if you find the service of Telco A to be unreliable you’ll still have Telco B and Telco C to choose from. Because of this, Telco B would want to be chosen rather than Telco C so Telco B would still have that drive to make their offers more attractive for everyone. In our current setup, Telco B automatically wins when Telco A fails — this wouldn’t be the case when Telco C is around and is also ready to accommodate potential subscribers.

As we’ve pointed out, bringing in an additional player in the telco business not only gives us more choices but it could also change the slow, unsatisfying service that both networks are currently serving us. We’ve just reported that Philippines is STILL at 2.5Mbps of average Internet speed as of Q4 2014– with the rates that we’re paying for there’s certainly a big room for improvement, don’t you agree?

Abe Olandres contributed to this article.

The post Why We Want a Third Telco Player appeared first on YugaTech | Philippines, Tech News & Reviews.

PLDT to spend Php86 million to double bandwidth capacity

In keeping with the steady rise of demand for high-speed broadband internet in the country, the Philippine Long Distance Telephone Company (PLDT) has released a statement that the telco is planning to invest $2M to upgrade the Asia-America Gateway (AAG) cable system 100 Gigabit standards, increasing the bandwidth capacity by 200% in the process.

Back in 2007, PLDT is one of 19 multinational parties that signed up to invest on a 20,000-kilometer, high-bandwidth fiber optic submarine cable that will connect South East Asia regions to America.

PLDT

The trans-Pacific link, which is later dubbed as the Asia-America Gateway (AAG) Cable System, has a total cost of USD500 million, of which 10% came from the MVP-led telco, making them the biggest investor of the multinational project.

To date, PLDT has a total of four international cable systems, two of which, the Asia Pacific Cable Network 2 (APCN2) and Japan-US Cable Network (JUCN), are already upgraded to 100G, while the Asia Submarine-cable Express (ASE) is currently being upgraded to the said standard.

“Attuning to globalization and meeting world standards, we’ve readied our network not only in our domestic capacity but also in our international links to better future-proof PLDT in the foreseen surge of more intensive and bandwidth-hungry services, particularly to and from the US,”

- Roland Pena, PLDT Technology Head

Upon completion, the Pangilinan-led telco will have an additional 15,000 kilometers of new fiber optic assets by the end of this year. Moreover, PLDT is also planning to spend an estimated Php1B to further extend their reach to almost 100,000 kilometers of fiber optic cables which, according to the company, is four times more than what the competition has to offer.

{Source}

The post PLDT to spend Php86 million to double bandwidth capacity appeared first on YugaTech | Philippines, Tech News & Reviews.

PLDT TVolution in the flesh, quick hands-on

PLDT’s taking steps into your home with gadgets like the TelPad, and now they’re aiming at turning your TV into an internet TV installed with their services through TVolution. But is the experience a good one? And does it step up your TV viewing into a new level? Read on to find out.

A few months ago, PLDT launched their TVolution service. It came with the Huawei M310 streaming device.

Tvolution

Basically, if you have Fibr, DSL Plan 999 or higher, or Ultera, you can get TVolution from PLDT. From there, you’ll receive this small device that turns your TV into a more capable multimedia platform.

Tvolution

Setting up is easy, as you only need to connect two things – the device to your TV via HDMI and to a power source via USB. The device is incredibly light and pocketable, so there is little hassle playing with the small box. After everything, grab your remote and get started by connecting TVolution to your internet.

Tvolution

Tvolution

So far, our whole experience has been quite sad. The thing is, TVolution feels like having a non-touch Android tablet on your TV and all the buttons are on the remote; and not just any other Android tablet – it’s one with poorly optimized software with confusing apps, some even outdated. We’ll give it to the remote for feeling nice and keeping things simple, but the response time and the fact that you have to use the arrow keys all the time even when typing is really frustrating. You have to press right manually across a bunch of selectable materials on the screen just to get to another thing and that will take you around 3 seconds to do every time.

Tvolution

Fortunately, there’s an app called MediaQ remote that you can use for better navigation. This allowed my smartphone to control the TV via WiFi, and it offers a lot more of navigation controls such as being something like a trackpad. In addition, typing became extremely easier. Connecting a keyboard and mouse via USB to TVolution is also an option.

It also gives you access to exclusive PLDT HOME content such as Clickplay, which lets you stream from a selection of over 200 blockbuster movies on-demand.

So here’s our quick wrap on TVolution, and we can probably say that a lot of internet TVs also have the same problem: navigation is a key element in defining the entire experience, and a lot of companies are still struggling to get the formula right, TVolution being a product of the same mistake. While HD content looked pretty good on our 1080p HDTV, there are workarounds to remote navigation, and everything was a quick setup – the software itself proved to be messy and navigation is really slow. I may hook up a mouse and keyboard to my TV, but that’s not really what my TV is for. I want to be able to sit back and let everything be a breeze.

PLDT TVolution (Huawei MediaQ Smart TV Box M310):
1080p, 1080i & 720p resolution support (16:9, 4:3)
Quad-core CPU
16-core GPU
1GB RAM
4GB internal memory
STB input, HDMI 1.4 output
WiFi
Bluetooth 4.0
USB 2.0
MicroSD card slot

If you really need internet on your television, feel free to jump in with TVolution, but I think finding a way to connect your Telpad or any other mobile device to your TV is a much more efficient way. TVolution wants to be your computer on a TV by being an Android tablet, but that doesn’t really work well by experience.

The post PLDT TVolution in the flesh, quick hands-on appeared first on YugaTech | Philippines, Tech News & Reviews.

APCN2 fixed, Philippines to expect faster Internet

We’ve previously reported that the country’s Internet connection has been affected due to faulty submarine cables. Today, PLDT has announced that the APCN2 has already been fixed and that normal speeds are now restored.

fast internet

“The consortium operating the Asia-Pacific Cable Network (APCN) which includes the Philippines has fully repaired the two breaks in its fiber optic undersea cable network in China-Korea and Taiwan-Japan. Thus, PLDT services affected by this fiber cable cuts are now fully restored,” PLDT Home posted on their Facebook page.

Since the submerged cables are now fixed, not only PLDT subscribers should be experiencing faster connection speeds, but the whole Philippines as well as eight other APAC countries as mentioned in our previous article.

The cables were reported to be damaged due to movements of tectonic plates, but are now in good working order.

Although PLDT claims that everything is now functioning properly, there are still quite a lot of people reporting on their page regarding sluggish connection. How does your connection fare? Personally, I haven’t gotten the chance to test my speed before and after, but I’ve experienced a boost in connection the past days.

{Source}

The post APCN2 fixed, Philippines to expect faster Internet appeared first on YugaTech | Philippines, Tech News & Reviews.

Business and Career Opportunities in Emerging SE Asia

Excerpts from the speech of Mr. Manuel V. Pangilinan
US-Asia Technology Management Center, School of Engineering
Stanford University

I would like to speak to you for a few minutes today, to introduce First Pacific and share our views about our part of the world – Southeast Asia or ASEAN, and the investment prospects there.

First Pacific is an investment management and holding company located in one of the fastest growing regions of the world. But we are not passive investors, like most private equity firms. We take an affirmative role in the management of our companies – principally in its strategic direction and financial affairs. We’re focused on delivering returns to our shareholders by participating in the economic growth of the countries we invest in. Our area is Asia, particularly ASEAN.

We concentrate on four businesses where we have experience, expertise and relationships – telecommunications, infrastructure, food/consumer and natural resources. We are confident that these businesses will see strong growth over the medium to long term.

The Innovation Imperative

So – why are we all here—about 50 of us—in Silicon Valley? More fundamentally, who is First Pacific? Put differently, what is our software?

We all know change is difficult for any organization. But for First Pacific – change is not only necessary – it is critical to our survival.

We conduct our business in a Darwinian landscape – we believe that no privilege or protection attaches to the most successful player like PLDT. Instead, to maintain our competitive advantage we are compelled to innovate continually. I believe there is no other way to get ahead and stay ahead than to innovate continuously, and be a leader in innovation.

In the world of telecoms, for example, a Darwinian evolution is taking place. Out of the turbulence in today’s technology, new environmental conditions are emerging, forcing companies to redefine themselves in order to endure. PLDT, the biggest telco in the Philippines is no exception to this phenomenon.

The imperative of innovation – that is why we’re here at the innovation capital of the world, Silicon Valley – to learn and be instructed.

Innovation starts and ends with our people. We engage people who can create the best products and services. Our people work hard. Nights, weekends, and holidays, sometimes not seeing their families for protracted periods, to ensure that a new product offering is just right in some corner of our business, or to confirm that whatever service we’re presenting is the best it can be. We know our competition is innovating too. In telecoms, for example, we create and develop killer applications like e-Load and Pasaload and newer initiatives such as mobile TV – already here today – and sending money simply with a text message, which we intend to roll out soon. This will transform the lives of millions of Filipinos working abroad who currently send money back home with difficulty and expense.

Let me turn now to the group that i am fortunate to lead.

The First Pacific Culture: Who We Are

First Pacific was founded in 1981 – 32 years ago. We started as a finance company which was listed in the most obscure of 4 stock exchanges in Hong Kong then. We started with 6 people – including myself and the tea lady on 50 square meters with equity of about US$500,000.

Now, our manpower complement number about 147,000 officers and employees. Our investment portfolio is now worth about us US$40.0 billion. First Pacific’s latest market cap is in the order of US$5.0 billion.

We are an open and transparent group—that’s because information is most powerful and productive once disseminated. Conversely, information hoarded may lead to power abused. Our ability to communicate is important to us: we don’t like surprises.

We like an open and honest style. Openness breeds fresh ideas and enables our organization to renew its vigor when needed. Promote an open and honest style. Openness breeds fresh ideas and enables our organization to renew its vigor when needed. Openness also encourages accountability, and greater personal responsibility.

We are group which has consistently held high aspirations for our businesses, tempered by a realistic approach to the issues that confront them. We are idealists without any illusions. At First Pacific, we’ve adopted a 3-step formula in dealing with problems: first, recognize and accept there is a problem; second, develop options; third, just do it. It is a formula we apply across the ASEAN’s broad and diverse range of political, cultural, social, and business ecosystems.

First Pacific believes in old-fashioned values, values that transcend and endure well beyond the context and circumstances of our time.Those principles are as fundamental as being honest and truthful – especially with yourself. Being diligent, committed, and hard-working will also serve you well long-term. In Asia, it is sometimes not so easy to find these principles operative.

The growth of any institution – especially a corporation – cannot be sustained without the commitment, talent and industry of its people. That’s why it is always our aim to create a team of the best people available to manage our businesses. After all, quality decisions are made by quality people.

As an important corollary, we make our managers, owners of their businesses because as managers and investors, their interests are aligned with shareholders, committing them more to the company’s success.Although our form is corporate, our attitude is collegial.

We operate mainly in emerging markets. The challenge to management is to create a corporate culture that encourages and rewards integrity as much as entrepreneurship. Integrity sometimes can be put to pressure in our part of the world. Management – especially the CEO – must not only be exemplary stewards of corporate assets, they must also serve as the moral compass of the company.

The best insurance against the perils of crossing the ethical divide is transparency. A CEO must actively encourage his team to be open and truthful in their decision-making processes and in their internal and public disclosures, which we strive to benchmark to international standards. Further, transparency equips our publics – especially our shareholders – better to assess performance.

Finally, beyond the maxim that corporations exist principally to provide goods and services at a profit, we believe that business must engage society. We stand for “corporate activism” – a proactive participation by business in ameliorating poverty. That’s why we’re very active in social work. Social engagement keeps us in tune with the rhythm and pulse of the society around us. And a prime example of this is Meralco, our power company. Since electricity bills are a major and therefore, sensitive consumer item, Meralco strives to explain its power bills, and on the whole strives to identifying itself with the community it serves.

Over the course of time, First Pacific will continue to evolve, and staff and management will come and go in a corporate culture constantly in flux. What will remain is what makes First Pacific succeed, and that’s our integrity. Our entrepreneurship. And our passion.

Again, thank you so much for receiving us tonight. Maraming salamat. Mabuhay kayong lahat sa Stanford.