News, reading on mobile

FOURTY-four percent of executives are “most focused on news” immediately upon waking up, according to a global survey of 940 executives by Quartz, the business news website of the Atlantic Media Company.

The Global Executives Study by Quartz Insights polled 940 business leaders in 61 countries, including the Philippines, and 36 industries in an effort to “better understand how the world’s smartest, busiest people consume news every day, source and share industry intelligence, and respond to advertising.”

Time spent consuming news

Business leaders rely heavily on business intelligence and information and unsurprisingly, the study found that 75 percent of them spend at least 30 minutes every day consuming news, 36 percent for over an hour and 39 percent for 30 minutes to an hour.

Sixty percent of them are most focused on news in the morning, 44 percent upon waking up, nine percent during the morning commute and seven percent while getting to the office. Rather than checking news at specific times, the survey found that many executives, at 30 percent, reported consuming news “throughout the day.”

Kindle on an Android phone

READING ON THE PHONE. Reading is moving to phones, phablets and tablets with apps like the Kindle.

Quartz reported that 61 percent of their respondents primarily use mobile devices to consume news, 41 percent on the phone and 20 percent on the tablet. In contrast, only 30 percent reported primarily using computers, four percent for radio, three percent for print publications and two percent for TV.

Email newsletters top news source

When asked about the top news sources they check daily, most list email newsletters at 60 percent. Next was mobile web through the mobile web browser or via links in a social app, at 43 percent. The survey listed 28 percent as using a news app. In contrast, only 16 percent reported visiting a news site on a desktop as top source of news daily.

The Quartz study released earlier this year is just one of numerous indicators that the shift to mobile is underway. Mobile is not the future; it is the present.

Reading on phones, tablets

Reading, as with every other facet of our lives, is steadily going digital and mobile. When it comes to ebooks, the industry pioneer is Amazon with its Kindle devices. When it first came out, there was so much excitement at the prospect of having an entire library of thousands of books on such a small device with weeks of battery life.

But with smartphones and tablets taking over, reading is steadily moving to these devices. Why carry a dedicated ebook reader when you can install an ebook app into your phone, phablet (which is just about the right size for portable reading) or tablet?

A report by the company Publishing Technology said that 43 percent of consumers in the United Kingdom “have read a whole or part of an ebook on their handsets, while an average of 66 per cent of mobile book readers currently read more on their phones than they did last year.”

The survey said that half of those who read on mobile in the UK use Kindle while 31 percent use Apple’s iBooks. But the study also found that among 18 – 24 year olds, iBooks is catching up with the Kindle at 41 percent for the Kindle to 39 percent for iBooks.

Publishing Technology CEO Michael Cairns said in a report on The Telegraph that “the mobile’s rise in popularity among readers tells a significant story about the future of book reading.”

The post News, reading on mobile appeared first on Leon Kilat : The Tech Experiments.

News, reading on mobile

FOURTY-four percent of executives are “most focused on news” immediately upon waking up, according to a global survey of 940 executives by Quartz, the business news website of the Atlantic Media Company.

The Global Executives Study by Quartz Insights polled 940 business leaders in 61 countries, including the Philippines, and 36 industries in an effort to “better understand how the world’s smartest, busiest people consume news every day, source and share industry intelligence, and respond to advertising.”

Time spent consuming news

Business leaders rely heavily on business intelligence and information and unsurprisingly, the study found that 75 percent of them spend at least 30 minutes every day consuming news, 36 percent for over an hour and 39 percent for 30 minutes to an hour.

Sixty percent of them are most focused on news in the morning, 44 percent upon waking up, nine percent during the morning commute and seven percent while getting to the office. Rather than checking news at specific times, the survey found that many executives, at 30 percent, reported consuming news “throughout the day.”

Kindle on an Android phone

READING ON THE PHONE. Reading is moving to phones, phablets and tablets with apps like the Kindle.

Quartz reported that 61 percent of their respondents primarily use mobile devices to consume news, 41 percent on the phone and 20 percent on the tablet. In contrast, only 30 percent reported primarily using computers, four percent for radio, three percent for print publications and two percent for TV.

Email newsletters top news source

When asked about the top news sources they check daily, most list email newsletters at 60 percent. Next was mobile web through the mobile web browser or via links in a social app, at 43 percent. The survey listed 28 percent as using a news app. In contrast, only 16 percent reported visiting a news site on a desktop as top source of news daily.

The Quartz study released earlier this year is just one of numerous indicators that the shift to mobile is underway. Mobile is not the future; it is the present.

Reading on phones, tablets

Reading, as with every other facet of our lives, is steadily going digital and mobile. When it comes to ebooks, the industry pioneer is Amazon with its Kindle devices. When it first came out, there was so much excitement at the prospect of having an entire library of thousands of books on such a small device with weeks of battery life.

But with smartphones and tablets taking over, reading is steadily moving to these devices. Why carry a dedicated ebook reader when you can install an ebook app into your phone, phablet (which is just about the right size for portable reading) or tablet?

A report by the company Publishing Technology said that 43 percent of consumers in the United Kingdom “have read a whole or part of an ebook on their handsets, while an average of 66 per cent of mobile book readers currently read more on their phones than they did last year.”

The survey said that half of those who read on mobile in the UK use Kindle while 31 percent use Apple’s iBooks. But the study also found that among 18 – 24 year olds, iBooks is catching up with the Kindle at 41 percent for the Kindle to 39 percent for iBooks.

Publishing Technology CEO Michael Cairns said in a report on The Telegraph that “the mobile’s rise in popularity among readers tells a significant story about the future of book reading.”

The post News, reading on mobile appeared first on Leon Kilat : The Tech Experiments.

What’s a phone?

THE first time I used a phone I wasn’t able to dial the number. I was in grade school and with a friend who was asked by his mother to call his dad at his office. We went to the emergency room at a nearby hospital, the only phone we could use at that time.

My friend and I had never used a phone till then. I dialed the number clockwise and couldn’t move the rotary face. He did the same. Try as we did, we couldn’t move the rotary dial. It’s not working because of the brownout, we concluded and then went home. When his mother corrected us that phones still worked even during a brownout, we returned the hospital to ask to use the phone again and were guided by a staff member on how to properly dial the number.

In college, I would line up at the payphone booths in the UP Diliman shopping center to call a trunk line in the company office in Makati City to be connected to my father in his office in Polomolok, South Cotabato. We were lucky we had this facility, my classmates had to spend a fortune (we’re talking enough money to pay unli-LTE for days today) to call long distance. Back then, you had to schedule phone calls ahead to make sure the parties were near the device to pick it up.

No more need to line up

Today, we no longer need to line up in front of payphone booths. We carry around our phones with us wherever we go. Before, we used to let the phone ring for some time, to allow for the person to pick up the receiver. Now, we cut off after just a few rings, knowing the person will see the “miscall” and return the call or send a message when he or she is available.

Rotary phone

Rotary phone. More than just for calling, today’s “phones” are a veritable portable computer. (Creative Commons photo by Flickr user Caselet)

Back then, you wouldn’t know who was on the other line when you picked up the receiver. Now, you’d know and decide whether to take the call. All of us have our own phone numbers, some with several.

Today, making calls is the least of the things we do in our phones. Often, it’s where we do social networking. As of last June, Facebook reported 654 million mobile daily active users.

Main e-mail device

For many people, phones are where we initially process e-mails. With apps like Mailbox, it’s so much easier to reply to, schedule for later, archive, file and delete messages. Phones are also great for note-taking and with apps like Google Keep, it’s so much easier to tap notes and to-do lists, with time-based or location triggers for reminders.

Phones are now our main cameras and photo albums. Phones have gotten so good in photography people are no longer buying stand-alone cameras.

Phones have also become our main media device: from viewing websites through their mobile versions or using apps like Flipboard to reading e-books using the Amazon Kindle app or any of the many similar options.

Processing power

Apple launched its new iPhones last week. Other manufacturers announced new models weeks earlier. And when you listen to them discuss the full technical specifications of the devices they are launching: it’s just astounding. The hardware specs of phones today are similar to what was then considered cutting edge for desktops and laptops a few years ago.

The processing power of today’s phones is more than that of the system that put man on the moon. Imagine that.

So what’s a phone today? It’s a device with which we make calls, sure, but it’s also our main camera, messaging system, database, gaming device, media device, reader, among many other uses. Soon, it will be our identity system and payment wallet.

Today’s phone is a powerful and portable computer.

The post What’s a phone? appeared first on Leon Kilat : The Tech Experiments.

Mobile app majority

THIS year in the United States, majority of all digital media time is spent on mobile apps, Internet analytics company comScore said in its latest release, “The US Mobile App Report.”

The app majority milestone comes a year after comScore reported a “multi-platform majority,” when most American consumers started using both desktop and mobile devices. It was also around that same time last year that “mobile first surpassed desktop in terms of total digital media engagement,” comScore said.

This year, it’s all about mobile apps.

Apps are fueling mobile growth, the company said, because these are “where most of the devices’ utility come from.” “Without apps, smartphones and tablets are merely shells — like a beautifully designed car equipped with every feature you could want, but without any gas in the engine,” comScore said in its report.

comScore US media time

Share of digital media time in the US, according to comScore.

Time spent on digital media

Time spent on digital media went up 24 percent from June 2013 to June this year. ComScore said the growth is driven by apps, which increased by 52 percent in just one year. Mobile web went up 17 percent while desktop managed to squeak a one percent increase.

With the growth, mobile now accounted for 60 percent of digital media time spent in the US. Mobile apps came second at 52 percent. Desktop, on the other hand, dropped to just 40 percent in June from 53 percent in March 2013.

The company said apps accounted for seven of every eight minutes in media consumption on mobile devices.

Top apps

The top apps, however, come from just a few categories with “Social Networking, Games and Radio contributing nearly half of the total time spent on mobile apps.” This shows that compared to the desktop, “mobile devices are more heavily used for entertainment and communication,” comScore said.

As expected, Facebook is the top app, followed by YouTube and Google Play.

Despite the surge in usage, however, apps “have not attracted the advertising dollars its audience warrants.” ComScore said this was because the advertisement infrastructure for mobile will take time to develop, just like any emerging advertising medium.

‘Dollars follow eyeballs’

Apart from the infrastructure, ad formats should be keenly studied by the industry. Merely migrating current ad practices on desktop, like pop-ups and interstitial ads, to mobile won’t cut it. Pop-ups are particularly horrible and annoying on mobile. When an app that I install starts popping up ads, I immediately remove it from the phone. I’m okay with ads similar to those displayed as part of your Newsfeed stream by Facebook. They’re less obtrusive.

The good news for the industry, according to comScore, is that “dollars eventually follow eyeballs, which means that the future of the mobile app economy is very bright.”

While the study shows the picture of usage in the US, the image isn’t that different in the Philippines, which has long been known for its quick adoption of mobile technology.

In underscoring the opportunities for startups during his speech in last week’s Geeks On A Beach, Department of Science and Technology’s Information and Communications Technology Office deputy director Mon Ibrahim pointed out a 90 percent mobile phone usage in the Philippines, which is higher than the 80 percent global average.

The comScore report is just one of a series of studies that show that mobile is no longer the future but the present. Companies who still haven’t started thinking mobile should play catch up now or be left behind by more nimble startups.

The post Mobile app majority appeared first on Leon Kilat : The Tech Experiments.

Mobile app majority

THIS year in the United States, majority of all digital media time is spent on mobile apps, Internet analytics company comScore said in its latest release, “The US Mobile App Report.”

The app majority milestone comes a year after comScore reported a “multi-platform majority,” when most American consumers started using both desktop and mobile devices. It was also around that same time last year that “mobile first surpassed desktop in terms of total digital media engagement,” comScore said.

This year, it’s all about mobile apps.

Apps are fueling mobile growth, the company said, because these are “where most of the devices’ utility come from.” “Without apps, smartphones and tablets are merely shells — like a beautifully designed car equipped with every feature you could want, but without any gas in the engine,” comScore said in its report.

comScore US media time

Share of digital media time in the US, according to comScore.

Time spent on digital media

Time spent on digital media went up 24 percent from June 2013 to June this year. ComScore said the growth is driven by apps, which increased by 52 percent in just one year. Mobile web went up 17 percent while desktop managed to squeak a one percent increase.

With the growth, mobile now accounted for 60 percent of digital media time spent in the US. Mobile apps came second at 52 percent. Desktop, on the other hand, dropped to just 40 percent in June from 53 percent in March 2013.

The company said apps accounted for seven of every eight minutes in media consumption on mobile devices.

Top apps

The top apps, however, come from just a few categories with “Social Networking, Games and Radio contributing nearly half of the total time spent on mobile apps.” This shows that compared to the desktop, “mobile devices are more heavily used for entertainment and communication,” comScore said.

As expected, Facebook is the top app, followed by YouTube and Google Play.

Despite the surge in usage, however, apps “have not attracted the advertising dollars its audience warrants.” ComScore said this was because the advertisement infrastructure for mobile will take time to develop, just like any emerging advertising medium.

‘Dollars follow eyeballs’

Apart from the infrastructure, ad formats should be keenly studied by the industry. Merely migrating current ad practices on desktop, like pop-ups and interstitial ads, to mobile won’t cut it. Pop-ups are particularly horrible and annoying on mobile. When an app that I install starts popping up ads, I immediately remove it from the phone. I’m okay with ads similar to those displayed as part of your Newsfeed stream by Facebook. They’re less obtrusive.

The good news for the industry, according to comScore, is that “dollars eventually follow eyeballs, which means that the future of the mobile app economy is very bright.”

While the study shows the picture of usage in the US, the image isn’t that different in the Philippines, which has long been known for its quick adoption of mobile technology.

In underscoring the opportunities for startups during his speech in last week’s Geeks On A Beach, Department of Science and Technology’s Information and Communications Technology Office deputy director Mon Ibrahim pointed out a 90 percent mobile phone usage in the Philippines, which is higher than the 80 percent global average.

The comScore report is just one of a series of studies that show that mobile is no longer the future but the present. Companies who still haven’t started thinking mobile should play catch up now or be left behind by more nimble startups.

The post Mobile app majority appeared first on Leon Kilat : The Tech Experiments.