Philippines is now the fastest-growing market for smartphones in the Association of Southeast Asian Nations or ASEAN. According to International Data Corporation’s (IDC) Asia / Pacific Quarterly Mobile Phone Tracker, a total of 3.5 million smartphones were shipped to the Philippines in the 1st Quarter of 2016.
“While many of the more mature smartphone markets of the world already displayed signs of saturation, the Philippines smartphone market continues to enjoy robust growth owing to a relatively low smartphone penetration rate (30% in 2015), active local brand presence, and healthy consumer spending” – Jerome Dominguez, Market Analyst for Mobile Devices, IDC Philippines
Local smartphone vendors still contributed to the significant increase of sales in the Philippines, and budget phones priced under P3,500 lead the way. Popular smartphone retailers like Samsung and Asus have also been tackling the sub-PHP6K sector, IDC Philippine market analyst Jerome Dominguez said in an interview with Rappler.
IDC also advised vendors to continue to be innovative, and to improve product quality and after-sales support to continue the lead as the fastest-growing smartphone market in Southeast Asia.
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