In the midst of preparing for his long-awaited fight with Floyd Mayweather, Manny Pacquiao signed a new endorsement deal with EastWest Bank, a subsidiary of Gotianun-led Filinvest Development Corporation and one of the country’s fastest-growing banks.
Pacquiao said of his new endorsement, “I am proud to represent EastWest, a young bank that dreams big and works really hard to reach its goals, just like me.”
Like Pacquiao, EastWest Bank’s climb to success has been more than phenomenal. The universal bank started humbly with just a small network of branches, but aggressively expanded and grew to 405 branches.
EastWest CEO Antonio C. Moncupa Jr. said that the bank could not have chosen a better brand endorser than the world-renowned boxing champ.
“Pacquiao is a hero who embodies the excellent qualities of the Filipino spirit. Starting as an underdog, he has fought with bigger opponents and emerged as one of the greatest boxing champions the world has ever had.
“He has always been focused, disciplined and determined to win; and one who humbly dedicates his victory to God and country,” Moncupa said during the bank’s contract signing with the premier athlete.
By offering excellent products and services and investing in technology and training, EastWest has demonstrated as well the bank’s drive to excel. Like Pacquiao, EastWest’s spot-on strategies will allow the bank to leverage its momentum to be, pound-for-pound, one of the country’s best banks.