Category: Yoshiaki Kato

Mitsubishi Motors Philippines turns-over donation to Philippine Red Cross

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Mitsubishi Motors Philippines Corp. (MMPC) turned-over its cash donation worth Seven Million Three Hundred Sixty Eighty Pesos (P 7,368,000) to the Philippines Red Cross (PRC) during its 2015 Fund Raising Kick-off event at the Midas Hotel. Present during this symbolic turn-over were MMPC President and Chief Executive Officer Mr. Yoshiaki Kato and MMPC Executive Vice President Mr. Junya Masuda. PRC’s Chairman Richard Gordon and Secretary General Gwendolyn Pang gratefully received the donation which according to them is an enormous amount to aid the organization’s missions.

Thru its valued customers MMPC was able to generate a significant amount of donation. This was thru a promo campaign which was launched last year wherein for every purchase of a brand new Mitsubishi vehicle from its authorized dealers nationwide a portion of its sales or equivalent to One Thousand Pesos (P1,000) was given PRC. This promo campaign ran from December 2014 to January 2015 and during this period MMPC was able to sell a total of 7,368 vehicles. With this campaign MMPC was able to involve its valued customers in giving-back to the society and enlivening the spirit of sharing. MMPC aims that thru this generosity, PRC will be able to extend their charity and humanitarian services to more Filipinos and communities in need.

Mitsubishi Motors PH Looks Towards Expansion with Signing of CARS

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Mitsubishi Motors Philippines Corporation (MMPC) celebrates the recent signing of Executive Order #182 entitled “Providing for a Comprehensive Automotive Resurgence Strategy Program” (CARS) by His Excellency President Benigno Aquino III. This new automobile manufacturing policy is aimed at strengthening the Philippine automobile industry, therefore providing a boost to the Philippine economy.

CARS will facilitate this by making it easier for automobile manufacturers to further expand their local operations. By making expanding operations more cost-effective, CARS should not only help automobile makers increase local manufacturing operations but also boost supporting businesses such as local parts makers.

MMPC President and CEO Yoshiaki Kato praised the move: “With CARS, MMPC is looking forward to further contributing to the Philippine automobile industry and economy. As the Philippines is one of our core markets in the ASEAN region, we’re happy that the government has decided to make a strong ‘win-win’ declaration for everyone.”

MMPC has contributed to the Philippines for more than 50 years through local operations expansion including manufacturing. Recently, MMPC transferred its vehicle assembly operations from Cainta, Rizal to a bigger facility in Sta. Rosa Laguna to further increase production capacity. In order to expand its manufacturing operations and determine the new model to be assembled locally, MMPC and its principal Mitsubishi Motors Corporation of Japan will study the contents of CARS.

Mitsubishi Motors PH Looks Towards Expansion with Signing of CARS

PRNEWS Admin Leave a comment

Mitsubishi Motors Philippines Corporation (MMPC) celebrates the recent signing of Executive Order #182 entitled “Providing for a Comprehensive Automotive Resurgence Strategy Program” (CARS) by His Excellency President Benigno Aquino III. This new automobile manufacturing policy is aimed at strengthening the Philippine automobile industry, therefore providing a boost to the Philippine economy.

CARS will facilitate this by making it easier for automobile manufacturers to further expand their local operations. By making expanding operations more cost-effective, CARS should not only help automobile makers increase local manufacturing operations but also boost supporting businesses such as local parts makers.

MMPC President and CEO Yoshiaki Kato praised the move: “With CARS, MMPC is looking forward to further contributing to the Philippine automobile industry and economy. As the Philippines is one of our core markets in the ASEAN region, we’re happy that the government has decided to make a strong ‘win-win’ declaration for everyone.”

MMPC has contributed to the Philippines for more than 50 years through local operations expansion including manufacturing. Recently, MMPC transferred its vehicle assembly operations from Cainta, Rizal to a bigger facility in Sta. Rosa Laguna to further increase production capacity. In order to expand its manufacturing operations and determine the new model to be assembled locally, MMPC and its principal Mitsubishi Motors Corporation of Japan will study the contents of CARS.

Mitsubishi Motors PH Looks Towards Expansion with Signing of CARS

PRNEWS Admin Leave a comment

Mitsubishi Motors Philippines Corporation (MMPC) celebrates the recent signing of Executive Order #182 entitled “Providing for a Comprehensive Automotive Resurgence Strategy Program” (CARS) by His Excellency President Benigno Aquino III. This new automobile manufacturing policy is aimed at strengthening the Philippine automobile industry, therefore providing a boost to the Philippine economy.

CARS will facilitate this by making it easier for automobile manufacturers to further expand their local operations. By making expanding operations more cost-effective, CARS should not only help automobile makers increase local manufacturing operations but also boost supporting businesses such as local parts makers.

MMPC President and CEO Yoshiaki Kato praised the move: “With CARS, MMPC is looking forward to further contributing to the Philippine automobile industry and economy. As the Philippines is one of our core markets in the ASEAN region, we’re happy that the government has decided to make a strong ‘win-win’ declaration for everyone.”

MMPC has contributed to the Philippines for more than 50 years through local operations expansion including manufacturing. Recently, MMPC transferred its vehicle assembly operations from Cainta, Rizal to a bigger facility in Sta. Rosa Laguna to further increase production capacity. In order to expand its manufacturing operations and determine the new model to be assembled locally, MMPC and its principal Mitsubishi Motors Corporation of Japan will study the contents of CARS.

Mitsubishi Motors Philippines announces change of leadership

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Mitsubishi Motors Philippines Corp. (MMPC) announced the appointment of Mr. Yoshiaki Kato as its new President and Chief Executive Officer effective on April 1, 2015.

Mr. Kato will succeed Mr. Hikosaburo Shibata whose assignment in the Philippines commenced on April 1, 2011. In his four years of leadership, Mr. Shibata has contributed greatly in strengthening Mitsubishi Motors’ presence in the country. During his term MMPC achieved record breaking sales and continued its sales growth modestly improving the market share in spite of the aggressive and growing competition in the industry. Last year MMPC recorded an all-time high sales of 50,085 units. His remarkable leadership has motivated MMPC employees to further strive to achieve the company goals and beyond profit be able to give back to the community thru various Corporate Social Responsibility programs which he also spearheaded.

MMPC’s incoming President and CEO, Mr. Kato, graduated from the University of Tokyo and took post graduate studies at the Graduate School of Business, University of South Australia. His career started in 1988 and from then on he has held significant positions in several companies such as Mitsubishi Motors Australia Ltd. from 1996 to 2000 as well as from 2006 to 2011 and Mitsubishi Fuso Trucks and Bus Australia Pty. Ltd. from September 2003 to December 2005. After these assignments he then returned to Japan and took the post as expert of the Europe Department and was promoted as general manager of Europe Department in Mitsubishi Motors Corporation. He was also recently assigned in Mitsubishi Motors (Thailand) Co. Ltd. as Executive Vice President for Corporate Global Unit. With this position he handled Corporate Strategy, Corporate Administration and Export Business.

Mr. Kato’s vast experience and education will be of valuable advantage as he heads MMPC. “I am very pleased to be assigned in MMPC and at the same time I am also challenged as it is vital to continue or further improve MMPC’s performance not only in sales but most importantly to be able to provide better services to every valued customers apart from the world-class vehicle that we offer”, he added. The Philippines is among the core market of Mitsubishi Motors Corporation. With MMPC’s transfer to bigger plant in Sta. Rosa, MMC has announced its plan to further expand the business in the country. With the new President and CEO, MMPC is expected to be lead towards the realization of it business objectives and goals that will not only benefit the company but as well as its stakeholders.