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After being sold to Japan Industrial Partners Inc. (JIP) back in February, Sony’s former PC brand, VAIO, is now returning to the PC business not just as a brand but as a corporation as well.

vaio corp

Now known as the VAIO Corporation, it will start selling its own VAIO computers, sans the Sony branding, beginning August. Its first offerings are the new models of the VAIO Pro (11.6-inch / 13.3-inch) and VAIO Fit (15.5-inch) notebooks. No word yet on when they’ll make these models available internationally.

The VAIO Corporation is headquartered at Azumino City, Nagano Prefecture, Japan. It currently has 240 employees with an investment ratio of 95% JIP, 5% Sony.

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Sony has officially announced that it is selling its VAIO PC business and will concentrate instead on smartphones, tablets, and high-end TVs.

vaiopro11

Sony Corporation has made an official announcement that it will sell its PC business currently operated under the VAIO brand to Japan Industrial Partners Inc. (JIP). One of the company’s reasons for selling is the “drastic changes in the global PC industry” which has affected its profitability.

After the transfer, Sony will cease planning, design and developing of PC products. The company will also discontinue manufacturing and sales after the global launch of its Spring 2014 lineup.

What’s next?

According to Sony, the company’s next step is to concentrate its mobile business on smartphones and tablets. In addition, Sony will also reform its TV business and focus on high-end models especially in the 4K area where it has secured more than 75% market share in Japan. The company will also bolster 2K models with wide color range and image-enhancing technologies.

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