Giordano launches simple yet stylish Bank on Basics campaign

Well-made timeless basics, whether it’s a crisp white polo or a pair of well-fitted khakis, are a great foundation to any wardrobe. But more often than not, high quality basics come with a hefty price tag.

This June and July, Giordano launches the Bank on Basics campaign to help you get started. Giordano offers new colorful basics in budget-friendly prices while existing pieces come in discounted prices.

“Giordano has always been in the business of creating high quality basics and we know that basics will never go out of style. So for a limited time only, you can buy these essential pieces at discounted prices in all Giordano stores nationwide,” Rochelle Tan said, Giordano Philippines’ VP for Merchandising.

The Bank on Basics campaign include a curated selection of shorts, pants, shirts and tees that will surely add that much-needed splash of color to the coming gloomy months. Extend summer, or at least the feeling of freedom and fun summer brings, by pairing a classic plaid or casual shirt with colorful Giordano shorts. Folded khakis in different colors are also available for a more preppy yet relaxed look.

Linen and oxford fabrics take the center stage in Giordano’s collection of basic shirts which are perfect casual and formal gatherings with friends, workmates and family.

“These classic yet chic fashion pieces can certainly stand the test of time. So don’t miss these wardrobe essentials and head to the nearest Giordano store now,” Tan said.

Giordano launches Avengers collection for kids

This April, the Avengers will take over the big screen to stop Ultron, a technological super villain determined to make the human race extinct. But before the youngest fans troop to the cinemas, Giordano Junior will launch a special Avengers collection for kids on April 15.

Items in the collection evoke some of the main themes in the hit Marvel movie such as courage, sportsmanship and teamwork. The pieces also feature the Avengers: Ironman, Captain America, The Hulk, Thor, Black Widow and Hawkeye.

The collection, aptly named Every Kid can be a hero, incorporates the Avengers’ elements into the trendy baseball fashion. Fabrics and prints show athletic influence. Baseball elements like classic black and white stripes and number prints are present in every piece.

“At Giordano, we always keep our fingers on the pulse, staying abreast of the hottest topics in town. Moreover, we strive to share and re-interpret these valuable moments with our customers through our collections,” said Giordano’s VP for Merchandising- Rochelle Tan.

When The Avengers broke summer box office records in 2012, it won the hearts of superhero fans across the globe. Excitement for the second movie came as soon as the first one left the theaters. Fans, especially the young ones, waited eagerly for the sequel.

In just a month, the Avengers: Age of Ultron will hit the theaters and there’s no better way for the kids to show fandom than to watch the highly anticipated mega blockbuster in their own Giordano Junior Avengers tees.

Giordano launches Avengers collection for kids

This April, the Avengers will take over the big screen to stop Ultron, a technological super villain determined to make the human race extinct. But before the youngest fans troop to the cinemas, Giordano Junior will launch a special Avengers collection for kids on April 15.

Items in the collection evoke some of the main themes in the hit Marvel movie such as courage, sportsmanship and teamwork. The pieces also feature the Avengers: Ironman, Captain America, The Hulk, Thor, Black Widow and Hawkeye.

The collection, aptly named Every Kid can be a hero, incorporates the Avengers’ elements into the trendy baseball fashion. Fabrics and prints show athletic influence. Baseball elements like classic black and white stripes and number prints are present in every piece.

“At Giordano, we always keep our fingers on the pulse, staying abreast of the hottest topics in town. Moreover, we strive to share and re-interpret these valuable moments with our customers through our collections,” said Giordano’s VP for Merchandising- Rochelle Tan.

When The Avengers broke summer box office records in 2012, it won the hearts of superhero fans across the globe. Excitement for the second movie came as soon as the first one left the theaters. Fans, especially the young ones, waited eagerly for the sequel.

In just a month, the Avengers: Age of Ultron will hit the theaters and there’s no better way for the kids to show fandom than to watch the highly anticipated mega blockbuster in their own Giordano Junior Avengers tees.