Category: Mitsubishi Motors Philippines Corporation

Mirage Eco Dash game app’s top 10 players race one last time for a brand new Mitsubishi Mirage GLS

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On March 22, 2015, Mitsubishi Motors Philippines Corporation will gather the ten best players of its Mirage Eco Dash game application to a culminating event that will see one lucky Mirage Eco Dasher drive off with a brand new Mitsubishi Mirage GLS (Manual Transmission). The finals will be held at the SM Mall of Asia parking grounds during the hotly-anticipated Mitsubishi Summer Expo.

 

Mitsubishi Motors Philippines Corporation is the first ever car company in the Philippines to develop a game app with real world prizes and they have gone all-out in support of this game since its launch back in September 2014 during the 5th Philippine International Motor Show. Every month since the launch, the top 5 players of the game won brand new iPad Minis as they eagerly zoomed towards the grand prize.

 

In less than 6 months, Mirage Eco Dash reached nearly 10,000 downloads in both iOS and Android devices. This just goes to show how popular the game has become, given that it provided a chance to win a car just for playing. Mirage Eco Dash sees players drive their very own customizable Mirage as they navigate obstacles, collect coins and power-ups. The frenetic pace keeps players on their toes knowing that every second counts as they go as far as they can to push their scores higher.

 

The game has generated a ton of excitement, since not a lot of free-to-play (F2P) mobile games give out amazing prizes such as iPad Minis and a brand new car. Just the chance to win was a huge pull for the players and proved to be a great incentive.

 

The players have been eagerly waiting for the finals as they finally get to see who is the best Mirage Eco Dasher in the country. Mirage Eco Dash is part of Mitsubishi Motors Philippines Corporation’s drive through the digital landscape.

Mitsubishi Motors Philippines inaugurates its Sta. Rosa, Laguna Plant

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His Excellency President Benigno S. Aquino III witnessed Mitsubishi Motors Philippines, Corporation Santa Rosa Plant opening. 
(From Left to Right: Orlando F. Alvarez Jr. E.V.P. Overall Operations – MMPC, Juan Santos – MMPC Executive Advisory Council Member, Mayor Arlene Arcillas, Governor Ramil Hernandez, PEZA Director General Lilia de Lima, Cabinet Secretary Jose Almendras, DTI Secretary Gregory Domingo, H.E. President Benigno S. Aquino III, Osamu Masuko – Chairman of the Board and CEO Mitsubishi Motors Corporation, Ambassador Kazuhide Ishikawa, Hikosaburo Shibata – President and CEO MMPC, Yoji Sato – President Sojitz Corporation, Hiroshi Harunari – Member of the Board and E.V.P. MMC, Yoshizumi Kurata – Executive Officer Sojitz Corporation, Junya Masuda – E.V.P. and Managing Director MMPC)

Mitsubishi Motors Philippines Corporation (MMPC), one of the country’s leading automotive brands and with more than 50 years of automotive manufacturing experience in the Philippines inaugurates its new manufacturing plant located in a 21-hectare facility which it acquired last year in Greenfield Automotive Park in Sta. Rosa, Laguna. The acquisition and transfer to Sta. Rosa, Laguna is part of Mitsubishi Motors Corporation’s (MMC) “New Stage 2016” Mid-term plan of reinforcing business in the Philippines as a core market following Thailand and Indonesia. This is in preparation for MMC’s further business development in the ASEAN countries.

MMC has recognized MMPC’s continuous strong performance and growth in the country in spite of the increasing market competition. The acquisition and transfer to Sta. Rosa plant is also MMPC’s preparation for further expansion triggered by the fast growing local automotive industry and increasing demand for brand new vehicles brought about by the stable Philippine economy which translates to the increasing per capita income of Filipinos and improving road infrastructures. With the new manufacturing plant MMPC can produce maximum of 50,000 units annually.

For the Sta. Rosa plant, MMPC will also be upgrading its equipment to further improve assembly process and quality to keep it at par with other Mitsubishi Motors assembly plants. One of which is an automated plastic parts paint robot which is the first of its kind in Philippine auto manufacturing process. This automated plastic parts painting will complement the top coat body spray robots for quicker and more consistent painting process. In addition, a sophisticated body measuring machine that provides high degree of consistency will soon be a part of the Sta. Rosa plant facilities. Apart from the new facilities and equipment, MMPC will now adopt the 3C 1B process (3 Coat 1 Baked) in its paint shop which increases the efficiency and environmental friendliness of the vehicle painting process.

With MMPC’s substantial contribution to the automotive industry translating it to the Philippine economy, key government officials will be present to witness the inauguration ceremony. His Excellency President Benigno Aquino III will be gracing this significant event together with Japan ambassador to the Philippines Kazuhide Ishikawa, and other prominent national and local government officials.

“The inauguration of MMPC’s new plant reflects our commitment to continue vehicle manufacturing operations in the Philippines at the same time prepare for further business expansion with the projected rapid increase in vehicle demand in the coming years.”, Mr. Hikosaburo Shibata, MMPC President and CEO said. “With this new and bigger plant we now have more opportunity to study production of new models. However, production of a new model should be supported by a sound auto manufacturing policy from the government that is supposed to strengthen competitiveness of local vehicle and parts manufacturing operations among other Asean production facilities.” he added. As MMPC continues its upbeat performance, the transfer to Sta. Rosa, Laguna is expected to provide a sizeable share in the local auto industry and the Philippine economy. This expansion will generate additional job opportunities and improved revenue not only to the company but as well as to its business affiliates such as dealers and suppliers. To date, MMPC employs more than nine hundred workers.

Last year, Mitsubishi Motors Philippines sold a total of 50,085 vehicles which is a historical sales record and at the same time reflecting 8th consecutive years of growth for the company. MMPC is poised to keep its strong position in the industry with its extensive vehicle line up and wide dealership network. MMPC intends to sell 62,000 units this year and will open up additional 5 new outlets in 2015.

Mitsubishi Motors Philippines aims for Long Distance Fuel Economy Record!

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Puts the Mirage Fuel Economy to Extreme Test
Drive from Ilocos down to Mindanao in just one full-tank

 

Mitsubishi Motors Philippines Corporation (MMPC) has announced that it will embark on a historic and record breaking project dubbed as the “Mitsubishi Mirage G4 Eco Drive Marathon: Luzon to Mindanao on One Full Tank”. MMPC intends to break the long distance fuel economy record as it will be the first automotive manufacturer to conduct a fuel economy run using only one full tank with the route Luzon-Visayas-Mindanao. The Mirage G4 GLS manual transmission and continuously variable transmission and Mirage hatchback manual transmission models will be used to prove its great fuel efficiency and eco-friendliness. All cars that will be used are well within standard or factory stock specifications.

MMPC have commissioned professional and expert race and rally drivers such as George Ramirez, Robbie Hermoso, Louis Ramirez, George Apacible, Raul Asuncion, Steve Acayen, Barry Oritz, Ivan Isada to drive, navigate and support this Mirage Eco Drive Marathon. To ensure that fair and objective measures are taken into consideration and that the published result is unbiased, this event will be observed and supervised by the Automobile Association of the Philippines (AAP). Fuel lines will be inspected and sealed by AAP’s official representative. MMPC is also delighted to have Pilipinas Shell aboard as the main sponsor and Bridgestone and AVT Navigation as partners in this Mirage G4 Eco Drive Marathon.

This economy drive is scheduled to commence on December 2 and is expected to finish within a week. The Eco Drive Marathon Team will take off from MMPC’s dealership in Laoag, Ilocos Norte and shall take the Philippine Nautical Highway route to complete the Visayas and Mindanao legs.

Froy Dytianquin, MMPC’s VP for Marketing Services relates “we are putting the fuel economy of the Mirage G4 and Mirage to extreme test and we are confident that with its highly efficient 1.2 liter 3-cylinder engine, and the professional skills of our drivers, we will be able to approximately drive 1,450 kilometers from Ilocos Norte down to Mindanao and achieve this very rare feat.” “The success of this Eco Drive Marathon will prove that ownership of the Mirage is the economical choice and evidently a best-value car.”, Dytianquin added.

Mitsubishi Motors Philippines announces coverage and details of its Safety Recall Inspection Campaign

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Mitsubishi Motors Philippines Corporation (MMPC) recently announced to the Department of Trade and Industry (DTI) that it will conduct a safety recall inspection campaign on the ASX, Outlander, Lancer Evolution and Lancer EX models, as part of the recall campaign earlier announced by Mitsubishi Motors Corporation, Japan.

The details and scope of this safety recall inspection campaign are as follows:

  • Brake booster – The switch sleeve inside the brake booster is suspected to be improperly installed which may cause the brake pedal not to release and the vehicle unable to restart. The inspection procedure is estimated to take 18 minutes at the most and when needed, replacement of brake booster is estimated at 2.4 hours at the most. Coverage of this safety inspection is 27 ASX units sold in 2011.
  • Brake lamp switch – The insufficient conduction in the switch may cause the brake lamp not to illuminate and may also result inability to move the shift lever out of Park (P) position. The replacement procedure is estimated to take 18 minutes at the most. Coverage of this safety inspection is 558 Outlander units sold from year 2007 to 2009.
  • Engine drive belt pulley – The pulley and auto tensioner may wear out due inappropriate material of the engine drive belt and may cause the drive belt to come off. Replacement of the engine drive belt plus inspection and if required replacement of the pulley and auto tensioner is estimated to take around 1 to 1.5 hours in total depending on the engine type. Coverage of this safety inspection are as follows: 2,459 Lancer EX and Ralliart units sold from 2008 to 2011, 603 Outlander units sold from 2008 to 2009, 600 ASX units sold in 2011, and 8 Lancer Evolution X units sold from 2008 to 2010.

Mitsubishi Motors Philippines announced that there has been no reported failures and/or incidents nationwide related to the above.

Mr. Hikosaburo Shibata, President and CEO of MMPC sincerely apologizes to all affected customers for the inconvenience caused by this safety inspection recall. Mr. Shibata also said that the parts are expected to arrive this month. MMPC and its dealers will contact customers with potentially affected units for proper scheduling of inspection and servicing at the dealer service centers.

In case these vehicles were already sold or passed on to another owner, MMPC have also published the Vehicle Identification Number (VIN) of all units potentially affected by this campaign at its website www.mitsubishi-motors.com.phfor inquiry purposes. All MMPC Service Centers nationwide are also capable to attend to customer’s inquiry and concerns about this matter.

To ensure smooth servicing, customers may call their Mitsubishi dealership to schedule the servicing of their unit. For additional concerns and inquiries, customers can get in touch with MMPC Customer Care Center at telephone numbers (+632) 658-0673 Monday to Friday from 7 am to 4 pm.

Mitsubishi Motors Philippines offers Mirage for Mirage Eco Dash game top player

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Mitsubishi Motors Philippines Corporation (MMPC) is taking its digital campaign to an exciting spin with the Mirage Eco Dash Game application.

Mirage Eco Dash lets players drive their very own Mitsubishi Mirage as they navigate obstacles, collect coins and power-ups in a mad dash to be on the top of the online Eco Dash leaderboards. What sets this game app apart from the others is that it gives its players a chance to win exciting prizes monthly. At the end of every month until February 2015, the top 5 players will be given an iPad Mini. To make this even more exciting and worth spending your time, MMPC is giving away a brand new Mirage GLS MT for the top player on the culminating event. MMPC will have a Mirage Eco Dash finals event wherein the top 10 in the leaderboards by end of February 2015 plus the 3 wildcard winners from the offsite mall competition which will be done in Manila, Cebu and Davao, will compete to determine the overall champion and win the Mirage GLS MT grand prize.

“With the Mirage Eco Dash, we hope to provide our players with a fun and challenging game that rewards their time spent on the game” Mr. Froilan Dytianquin – MMPC Vice President for Marketing Services said. “We also want to let them know more about the Mirage thru in-game trivia that will appear when you’re playing the Mirage Eco Dash. The Mirage has been a popular choice among our young car enthusiasts, young professionals and even to those who are just starting their own families” Mr. Dytianquin added. The Mirage Eco Dash game also embodies certain features of the Mirage such as its fuel efficiency, eco friendliness and that with the different accessories that you can add this small car is a fun car to own and drive.

The Mirage Eco Dash game was officially launched during the opening of the 5th Philippine International Motor Show at the World Trade Center in Pasay City. Personalities like Ellen Adarna, Rico Blanco and Marki Stroem gave their fans and the media something to share on Social Media as they competed to see who the better Eco Dasher was.

Mirage Eco Dash is available for free from the App Store and Google Play. Like and check-out the Mirage Eco Dash Facebook fan page (www.facebook.com/MitsubishiMirageEcoDash) for detailed mechanics on how you can win a brand new Mirage GLS MT.