Category: Maybank

Maybank launches the first TREATS Fair in the country!

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With 79 branches in the country, Maybank has established the Philippines as one of its strongholds in the ASEAN region. Four of these Maybank branches are situated in the growing community of Bonifacio Global City (BGC) including its Main Office Branch and Corporate headquarters. With a commitment to serve the communities where it is present, and to emphasize Maybank’s dominant presence in BGC, Maybank launched the Maybank TREATS Fair BGC this November.

This campaign leverages on the concept of making banking with Maybank rewarding. Clients can REDEEM, WIN and ENJOY through different activities at Maybank branches and by getting extra perks with Maybank partner establishments in the area.

Maybank Credit Card clients can REDEEM items such as Jamba Juice smoothies, Baskin-Robbins ice cream, Timezone gift certificates, Conti’s Bakeshop and Restaurant gift certificates, SM movie card and S&R Roast Chicken and Rice set when they spend at least Php 3,000 using their Maybank credit card at any establishment. They can also use their TREATS points, with a minimum redemption of 1,000 points.

Maybank’s Main Office Branch is unique in the area being the only branch that offers extended banking hours from 9AM to-9PM on weekdays and Saturday Banking from 11 AM – 7 PM. Taking its uniqueness to the next level, you can now WIN prizes by playing in-branch games at any of the 4 Maybank branches in BGC when you open an account or apply for a loan. Clients and visitors to the branch can also ENJOY banking with Maybank during “Happy Hours” (1-2 pm) where they can sample the specially concocted Maybank Tiger Punch, available for a limited time only.

On top of all these fun and rewarding experiences, Maybank clients can also avail of discounts and privileges from over 50 merchants in BGC such as Amber Ultra Lounge, Beyond Yoga, Chez Karine Bakery, Craft, Crumpler, Crystal Jade Dining IN, F1 Hotel Manila, Honeybee Patisserie, K-Pub Korean BBQ, Magosaburo, Modern Sichuan, The Cookery Place, T.G.I. Friday’s, Tokyo Bubble Tea, Tony Roma’s, Trio, Tuscano, Village Tavern and several brands under the Stores Specialists, Inc. Clients simply need to use their Maybank Credit Card or present their ATM Card.

Maybank TREATS Fair BGC is a local adaptation of Maybank Malaysia’s TREATS Fair, a highly-anticipated and annual event where cardholders head to a venue where they can purchase goods using their TREATS Points (loyalty points) or earn TREATS Points at an accelerated rate when they use their Maybank Credit Card at hundreds of participating merchants. Instead of holding the TREATS Fair in an enclosed space, Maybank Philippines put a special spin on it by creating a fun and relaxed environment in BGC where Maybank clients can enjoy discounts, transact and redeem at their own pace and time. To highlight great things happening at Maybank TREATS Fair BGC and to provide clients with a guide to all the partner establishments, Maybank has provided a theme park-like map which helps its clients to locate Maybank’s branches and participating merchants in BGC.

“Maybank TREATS Fair is all about engaging the community from our clients, to our partner merchants and establishments,” said Richard Lim, Head of the Retail Business Group of Maybank Philippines.

“Maybank TREATS Fair BGC is just the beginning as we plan to roll-out pocket Maybank TREATS Fairs in other communities where we are present”, he added.

Maybank named “BRAND of the YEAR” by world branding forum

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Maybank has been awarded the ‘Brand of the Year’ award at the World Branding Forum in London, the only brand accorded in the Banking category under the National Winners for Malaysia. Hailed as the premier awards of the World Branding Forum, The World Branding Awards saw some of the world’s best brands such as Apple, Google, Mercedes-Benz, LV, Shell, HSBC, Rolex, CNN, Samsung and Microsoft recognised for their work and achievements.

The World Branding Forum is a registered global non-profit organisation which aims to advance the standards, skills and level of education in the industry. This is the first year the World Branding Forum is organising such a recognition which comprises two categories – International and National.

Commenting on the award, Mohamed Adam Wee, Group Chief Marketing Officer of Maybank said, “This award is a testimony to the strong brand equity that Maybank enjoys amongst its audience, and a great aspiration to all of us in the Group to continue living out our brand values each day. Given that this is a global recognition, it also assures us that we are delivering on our brand promise consistently across the countries where we operate”.

Nik Farid Mohamed, General Manager, Maybak London (left) receiving the award from Mr Richard Rowles, Chairman of the World Branding Forum at One White Hall Place, London recently.

Adam also said that the award is dedicated to 47,000 Maybankers and customers around the world who have made this possible. “Our employees are the key drivers of our brand delivery and they have been instrumental in manifesting our mission of humanising financial services,” added Mohamed Adam

Winners of the World Branding Awards were judged based on four criteria which included Brand Valuation, Consumer Market Research, Public Online Voting and Would Branding Forum Advisory Council Voting. Each level contributes 25% to the total score in evaluating a brand.These four streams result in the rankings that they produce for brands that are eligible for the World Branding Awards.

“The scoring for the World Branding Awards is unique in that the streams of scoring include public online voting, telephone market research, a brand valuation, as well as voting by a panel of professionals. Maybank scored the highest in all four streams of voting for these awards, and is deservedly crowned as the top banking brand in Malaysia. This is a testament to the hard work by the bank in building its brand,” said Richard Rowles, Chairman of the World Branding Forum, organiser of the World Branding Award.

World Branding Forum is a registered global non-profit organization in London which aims and activities are to provide benefit to all in the branding community – to advance the standards, skills and education in the industry.

Maybank named “BRAND of the YEAR” by world branding forum

PRNEWS Leave a comment

Maybank has been awarded the ‘Brand of the Year’ award at the World Branding Forum in London, the only brand accorded in the Banking category under the National Winners for Malaysia. Hailed as the premier awards of the World Branding Forum, The World Branding Awards saw some of the world’s best brands such as Apple, Google, Mercedes-Benz, LV, Shell, HSBC, Rolex, CNN, Samsung and Microsoft recognised for their work and achievements.

The World Branding Forum is a registered global non-profit organisation which aims to advance the standards, skills and level of education in the industry. This is the first year the World Branding Forum is organising such a recognition which comprises two categories – International and National.

Commenting on the award, Mohamed Adam Wee, Group Chief Marketing Officer of Maybank said, “This award is a testimony to the strong brand equity that Maybank enjoys amongst its audience, and a great aspiration to all of us in the Group to continue living out our brand values each day. Given that this is a global recognition, it also assures us that we are delivering on our brand promise consistently across the countries where we operate”.

Nik Farid Mohamed, General Manager, Maybak London (left) receiving the award from Mr Richard Rowles, Chairman of the World Branding Forum at One White Hall Place, London recently.

Adam also said that the award is dedicated to 47,000 Maybankers and customers around the world who have made this possible. “Our employees are the key drivers of our brand delivery and they have been instrumental in manifesting our mission of humanising financial services,” added Mohamed Adam

Winners of the World Branding Awards were judged based on four criteria which included Brand Valuation, Consumer Market Research, Public Online Voting and Would Branding Forum Advisory Council Voting. Each level contributes 25% to the total score in evaluating a brand.These four streams result in the rankings that they produce for brands that are eligible for the World Branding Awards.

“The scoring for the World Branding Awards is unique in that the streams of scoring include public online voting, telephone market research, a brand valuation, as well as voting by a panel of professionals. Maybank scored the highest in all four streams of voting for these awards, and is deservedly crowned as the top banking brand in Malaysia. This is a testament to the hard work by the bank in building its brand,” said Richard Rowles, Chairman of the World Branding Forum, organiser of the World Branding Award.

World Branding Forum is a registered global non-profit organization in London which aims and activities are to provide benefit to all in the branding community – to advance the standards, skills and education in the industry.

Maybank Granted Foreign Banking License in Myanmar

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Maybank, the fourth largest bank by assets in ASEAN, has been granted a banking license to open a branch office, according to the official announcement by the Central Bank of Myanmar (“CBM”) on October 1, 2014. Given as part of a move to liberalize the banking sector in the country, these licenses will facilitate the foreign banks to participate in previously restricted services in Myanmar, including providing loans to foreign companies as well as domestic banks.

Maybank opened its representative office in Yangon back in 1994, providing liaison and advisory services. For over 20 years, Maybank had established correspondent banking relationships with domestic banks and supported Myanmar in infrastructure building by leveraging upon its regional presence and project financing strength. Maybank had financed key infrastructure projects such as airport, telecommunications and gas pipeline projects.

The implementation of Maybank Money Express in 2012 has also made Maybank the first Malaysian bank to establish a Myanmar-Malaysia remittance service jointly with five domestic banks. These key milestones demonstrate Maybank’s deep understanding of Myanmar’s priorities, and its ongoing commitment to Myanmar’s development.

Group President and CEO of Maybank, Datuk Abdul Farid Alias said that the foreign banking license granted to Maybank was a significant milestone in its partnership with Myanmar on its journey of growth, and will help further strengthen the Group’s regional footprint as well as its capabilities in serving customers seamlessly throughout ASEAN.

“We are excited and humbled by this opportunity, and would like to express our gratitude for the support of the authorities as well as the domestic banks. Moving forward, we hope to facilitate greater cross-border trade between Myanmar and our core markets as well as Greater Mekong Subregion, particularly in Yunnan upon the opening of our third China branch in Kunming,” he said.

“In line with our mission of humanising financial services, we also hope to continue to do our part in shaping Myanmar’s financial sector, and empower the Myanmar communities to accelerate socioeconomic growth,” he added.

Meanwhile, CEO of Maybank International, Pollie Sim added that Maybank’s commitment to partner Myanmar on the journey of growth has seen the Bank play a pivotal role in sharing technical and capabilities-building knowledge with bankers in Myanmar over the years.

“Maybank understands that building capabilities has always been one of Myanmar’s priorities to develop its socioeconomic growth. The Bank had introduced the regional GO Ahead Challenge into Myanmar this year as well as sponsored more than USD100K to run the inaugural Maybank International Internship Programme (MIIP) in September 2014. This MIIP will sponsor three young Myanmar talents out of thirty shortlisted candidates for a six-month internship in one of Maybank’s ASEAN offices. In line with our aim to recognize and nurture young talents, this program hopes to inject overseas exposure and enhance the competencies and capabilities of young talent who will in turn contribute to the development of Myanmar’s financial sector,” said Pollie.

With over 2,400 offices spread across more than 20 countries, including presence in all 10 ASEAN countries, Maybank can leverage on its extensive network to capture the flow of business around the world and seamlessly connect Myanmar to the global economy.

Maybank Wins at Putra Brand Awards

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Maybank brought home the Gold Award for the Banking, Investment, and Insurance Category at the Putra Brand Awards 2014 for the fifth straight year. Public Bank Berhad got the Silver Award, while CIMB bagged the Bronze Award.

Maybank Group Chief Operations Officer, Mr. Jerome Hon Kah Cho received the award on behalf of Maybank.

Maybank’s latest win is a testimony to the hard work and contribution of Maybankers in demonstrating the bank’s humanising mission and delivering on the brand promise to customers.

In this photo: Mr. Jerome Hon with proud Maybankers during the Putra Brands Award.

The award presentation ceremony was held on April 25, 2014 at the One World Hotel.

The Putra Brand Awards winners were judged by a poll of 6,000 customers through a survey conducted by the Pulse Group, a research agency, covering both the Peninsula and Sabah and Sarawak to determine brand acceptance. It is an awarding ceremony that money can’t buy as the finalists are chosen by consumers – reflecting people’s choice and not dictated by panel of judges.

The Putra Brand Awards is organised by the Association of Accredited Advertising Agents Malaysia and endorsed by the Malaysia External Trade Development Corporation. It is the only brand awards giving body in Malaysia, which recognizes the most preferred brands in the country.