Andrew Powell appointed new Managing Director of Bosch Philippines

Bosch, a leading global supplier of technology and services, today announced that it has appointed Andrew Powell to head Bosch in the Philippines as the company’s new managing director based in Manila.

British-born Powell sees immense potential for Bosch’s continued business expansion in the Philippines, particularly in maintaining its market leadership position in the company’s automotive and power tools businesses.

Powell elaborated, “The Philippines continues to be fueled by an upbeat economic climate. The construction industry, for example, is earmarked to contribute almost 50 per cent to the country’s growth in 2014, as the government moves to roll out new infrastructure and address housing shortage. Bosch, with its strong presence in the power tools industry in the Philippines, is poised to support that growth.”

He added, “Bosch will also continue to play a meaningful role in local community development efforts, such as supporting the re-building of the areas hardest-hit by Typhoon Haiyan. Our partnerships with NGOs have allowed us to put our power tools to good use in the rehabilitation of community centers and other similar facilities.”

In addition, Powell sees the automotive industry in the Philippines riding high, buoyed by an emerging middle class. “With new international players entering the rapidly-expanding automotive market in the Philippines, Bosch, as a leading global automotive technology supplier, is ever-ready to play a key role in contributing to a thriving automotive sector in the country.”

Bosch bares new innovations

Bosch Philippines presented its core products and services under the power tools, security systems, and thermotechnology divisions at the 2013 Philconstruct Trade Fair in Manila. Led by the Philippine Construction Association (PCA), PhilConstruct pooled 50,000 guests to witness new innovations from 500 local and international corporations.

With local enterprises becoming more aware of the impact of efficient building, security streamlining, and sustaining energy to business operations, Bosch is keen on aligning the competencies of its sectors to meet residential and commercial demands. For the first time since 2006, Bosch added the comprehensive security and thermotechnology solutions to its showcase in the annual event.

A passion for building
During the 4-day exhibition, Bosch bared the country’s widest range of power tools, which includes 7 product lines for Filipino professionals and hobbyists. Visitors were engaged in a series of exciting activities, namely a screwdriving challenge, Sia abrasives and accessories board challenge, and product testing.

Industry partner and renowned American brand Skil also featured its impressive set of affordable tools for every craftsman. For 88 years, Skil has set a standard for practical and reliable products at competitive price points. But beyond the global brand are values that lead sustainable projects aimed at community development and youth engagement. With the support of local government units and Skil brand ambassador Norman Black, its Paint the Town Red grassroots campaign has now turned over 20 basketball half-courts in key cities in the Philippines.

The Power Tools division also displayed its new line of rotary tools and accessories from American brand Dremel. Targeting trade craftsmen and hobbyists, the Dremel line includes tools and accessories for engraving, sharpening, cutting, polishing, sanding, and more. Dremel merchandise can now be purchased through its five Dremel Experts, namely Panda Construction in Luzon, Royal L in North Luzon, Summit in South Luzon, Cebu Atlantic in Visayas, and JH Hardware in Mindanao.

Streamlining security
Properties, people, and investments are also a priority in expanding infrastructures in the Philippines and this has prompted Bosch to extend its Security Systems division in 2011. Bosch carries a broad portfolio, which includes fire alarm, public address, and video surveillance systems that allow convenience, reliability, and durability.

Bosch continues to uphold the value of safety by integrating superior security systems and solutions not only in large but also in small-to-medium enterprises (SMEs). Early this year, Bosch further enhanced the division’s range with the Advantage Line, which features quality innovations at affordable costs.

The Advantage Line Bullet Cameras, FAP 420 Series Fire Detectors, and Electro-Voice ZLX 12P Speakers were among the many featured products from Bosch’s unbridled business line.

Efficient energy facilities
As a pioneer in product development, Bosch produces technologies with uncompromising power and performance that also conserve natural resources. The company promotes energy efficiency in processes and lifestyle across the globe by sharing its expertise in thermotechnology.

With smart products designed for cleaner and greener environments, Bosch is able to introduce its customers to environment friendly advantages. The thermotechnology line includes water source and geothermal heat pumps, solar thermal systems, and complete hydronic solutions such as the Universal Steam Boiler UL-S and UL-SX.

“The local construction & property industry is upbeat and has registered a significant growth value in the past year. This resulted to higher consumer confidence and more trade prospects for Bosch. With other divisions on board, we are able to cover all corners for business success –engineering, security, and energy efficiency,” said William Go, Country Sales Director, Bosch Power Tools, Robert Bosch, Inc..

Advanced technology is coupled with unrivaled commitment to its users. Bosch’s service-oriented approach aims to ensure complete customer satisfaction. Strong local distribution channels and service networks reliably bring forth a competitive set of maintenance and repair solutions to professional tradespeople and craftsmen.

Bosch Sparkplugs Power Motorcycles in Naga

Aimed at reinforcing its commitment in providing reliable technology and services to Filipinos nationwide, leader in automotive technology Robert Bosch, Inc. will hold a motorcycle sparkplug exchange event for motorcycle owners and enthusiasts in Xpert Rider Marketing, Panganiban Drive, Naga City on July 17. From 10AM – 3PM, motorcyclists can trade their old motorcycle sparkplugs for new ones free of charge.

To strengthen and forge more partnerships nationwide, Bosch continues to work with key retailers and suppliers in regional areas to provide the optimum power and consistency drivers need for their motorcycles. With the invaluable support of RNK Marketing, Bosch is able to demonstrate the power, performance and reliability of Bosch sparkplugs to consumers through the motorcycle sparkplug exchange event. After Naga City, the event will shift to Extreme Enterprises Oro Site in Legazpi City on July 20.

Bosch also marks a significant milestone this year as it celebrates 111 years of spark plug innovation, which helped achieve a breakthrough in the automotive industry in 1902. The company has since provided state-of-the-art products to motorists worldwide with spark plugs that play an essential role in the development of high-performance, economical and environmentally-friendly engines. To date, Bosch has developed over 20,000 different types of spark plug and produced over 11 billion spark plugs in total.

Bosch inaugurates first Car Service workshop in Davao

Global automotive supplier partners with Pitstop to lead high-level car service to regional motorists. With more than 80 years of presence in the Philippines, global automotive product and service provider Robert Bosch, Inc. continues to deliver unmatched dedication and value to the local automotive industry.

To solidify its commitment to Filipino motorists and vehicle owners, Bosch recently opened its first Car Service workshop in Davao City with regional partner Pitstop.

During the one day event, Pitstop showcased first-class Bosch automotive parts and services, which allowed participants to experience cross-brand repair and maintenance solutions first-hand. Pitstop extends the high-level automotive reliability and excellence of the Bosch brand and provides the Davao community with its extensive product portfolio and after sales service to ensure superior vehicle performance.The effort also seeks to strengthen networks and develop business opportunities in the Davao region.

“Bosch carries the largest independent car service workshop network worldwide and consistently strives to cultivate the automotive sector while providing comprehensive and cutting edge technology to partners and customers,” said Bosch Philippines Automotive Aftermarket Division Senior Officer for Business Development Peewee Ligot. “Our recent partnership with Pitstop not only installs a regional mark to maximize our automotive expertise in one of the fastest-growing business hubs in the country, but also allows Davaoeños to get premium cross-brand car engineering and maintenance at an affordable price.”

As vehicles become more sophisticated with the progress of technology, independent workshop owners are faced with the challenge of responding to new and complex demands in maintaining automobile power and performance. Bosch supports these units by offering a full range of standard diagnostic programs and automobile equipment to take engine service a step higher.

Known for high global automotive quality, Bosch ensures that each local car service outfit is able to meet the professional benchmark and deliver solutions for unique customer needs. Bosch Car Service workshops are regularly exposed to facility tests, technical upgrades, skill and knowledge improvement program, and business development training and support to uphold Bosch’s core competencies.

“Bosch’s passion for service is reflected on its strong workshop community. We are looking forward to bringing top-level vehicular assessment and maintenance closer to Davao’s community of car owners,” added Ligot.

Bosch seeks to strengthen and forge ties with key stakeholders in Visayas and Mindanao to steer expert automotive service in the country.

Peter Tyroller takes over responsibility for Bosch in Asia Pacific

The supervisory board of the Bosch Group, a leading global supplier of technologies and services, appointed Peter Tyroller to take over the responsibility for Asia Pacific effective from July 1, 2013.


Based in Shanghai, PR China, he will  be responsible for Southeast  Asia and all other countries in the Asia Pacific  region. “Asia Pacific will continue to be the main driver  of growth for Bosch and I am honored  to take over the responsibility for this important region,” commented Peter Tyroller  on his new assignment. He has been a member  of the Bosch board  of management  since 2006. Up to now, he has been responsible for marketing and sales, original  equipment sales, and the Automotive Aftermarket division.

Asia Pacific main growth region for Bosch

“In 2012, Asia Pacific already contributed 24 percent  to the global  sales of the Bosch Group and we have made it our target to increase this figure  to 30 percent over the mid-term,” said Tyroller.  “Over the next few years, Asia Pacific will see the Bosch Group’s highest  capital expenditure and biggest workforce increases. Southeast  Asia will  continue to play an important role for the further development of the region,” he added. In 2013, the company will invest around 680 million euros in the region.

With his new role Peter Tyroller  assumes the responsibility for Asia Pacific from Uwe Raschke, who was responsible for the region since 2008 and has been assigned  with  the regional  responsibility for Europe, Russia, the Middle East, and Africa, as well as for the worldwide responsibility for the Consumer  Goods business sector  since January 2013. Additionally, Tyroller will  assume responsibility for India previously held by Bernd Bohr, who isto retire  after 30 years with  Bosch.

“From  2008 to 2012, we registered sales growth of 60 percent  in Asia Pacific,” resumed Uwe Raschke the progress  in the region during his tenure. “To support these developments, the workforce in Asia Pacific has been growing steadily,  as has capital  expenditure. We have expanded  our presence  in the region, in particular in China and Southeast  Asia,” he added. In 2012, Bosch increased  its sales by 5.6 percent  to 12.6 billion euros in the region.

Strong focus on R&D in Asia Pacific

Thanks to the growing strength of local marketing and R&D presence, Bosch has gained a sound understanding of what our customers  in Asia Pacific’s  diverse markets  want. There are now 13,800  engineers  based in the region – 2,200 more than one year ago and five times as many as just five years ago. And by the end of the decade, this number  will have doubled. “We are particularly concentrating on products that  are tailored to their  respective markets. Especially  in emerging  markets, the local mid­ priced segment is growing the fastest,” said Tyroller.

Southeast Asia fastest-growing region for Bosch

Southeast  Asia is the fastest-growing region in the world for Bosch. In 2012, Bosch grew by 30 percent in the region, year on year, amounting to some 702 million euros. With  a buoyant  economy, emerging  markets  and a huge population, Southeast  Asia is a prime  region  for Bosch to further expand its footprint and sales growth, and maintain its double-digit growth momentum for the coming  years. Employing  over 5,500 associates in the region  as of 1Jan 2013, the company  is also expecting to increase its workforce steadily  in tandem with its business growth.

Bosch further increased its footprint in Southeast Asia with  the opening  of a representative office  in Yangon, Myanmar, earlier this year in April, and offices  beyond the capital  cities  of Thailand and the Philippines into  Chiang Mai and Cebu respectively in May this year. Last year, the company expanded into  Da Nang, Vietnam, and Medan, Indonesia.  This year, it broadened its presence in Indonesia into  Balikpapan.

Bosch upholds  a long-standing commitment to social responsibility. Together  with  financial support, like in 2011 when Bosch donated  190,000 euros in emergency  relief to help the communities affected  by the floods  in Thailand,  Bosch associates have also demonstrated this commitment  through corporate volunteerism. In addition to charity  and relief  efforts, the Bosch approach to social  responsibility focuses very heavily on education with  projects across Southeast  Asia.