Day: May 25, 2015

Generika new ad campaign assures quality medicines and huge savings

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Consumers’ perception about generic medicines being inferior to branded drugs still exists today. Primarily, their doubt on generic medicines comes from the lack of information on the sources or manufacturers of these medicines. Many consumers consider generic medicines inferior since they are perceived to be locally-made and from cheaper ingredients.

Generika Drugstore, with its new campaign, corrects their common notion about generic drugs, and underscores the savings one can get without having to sacrifice on the efficacy of medicines. After all, consumers need to be assured that they and their loved ones will get well with the generic medicines they are taking.

Utilizing Boy Abunda as its brand ambassador for the third year, Generika’s Magaling…Makatao… campaign gives the consumers the confidence and the assurance that the medicines from Generika are of excellent quality, as they are sourced from reliable and known manufacturers here in the country and abroad. Generic medicines available at Generika are made by multinational and local drug companies which are based in countries like Germany, Korea, Italy and India, among others. In the Philippines, the manufacturers that supply Generika with medicines are only those approved by the Food and Drug Administration (FDA) and that comply with manufacturing standards, thus attesting to their products’ quality and efficacy.

But quality does not always come with a premium price. At Generika, consumers can buy generic medicines at very affordable prices, but at the same time get the same level of efficacy as branded medicines. Generic medicines contain the same active ingredient as brand name drugs; therefore, they are as equally effective as branded medicines. While generic and branded medicines provide the same efficacy, the significant difference can be felt in the pocket. At Generika, consumers can enjoy savings up to 85% which can be utilized for other expenses or for goods and services that are as substantial as medicines.

Generika’s campaign does not only educate the public about generic medicines, but more importantly, it teaches each and every Filipino to be a smart and practical consumer, by taking advantage of what generic medicines can offer.

An electrifying combination: hybrid technology from Porsche and Bosch

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With the 918 Spyder, the Panamera S E-Hybrid and the Cayenne S E-Hybrid, Porsche was the first car manufacturer in the world to offer three plug-in hybrid models. Among the suppliers Porsche relies on for the innovative drive system is Bosch. The possibilities offered by the combination of an internal combustion engine and an electric motor were impressively demonstrated by the Porsche hybrid vehicles at the 62nd International Automotive Press Briefing at the Boxberg test track.

The project definition for the 918 Spyder’s development team was to build the super sports car for the next decade with a highly efficient and high performance hybrid drive. The completely new development, which logically started from scratch on a blank piece of paper, allows a new concept without having to make any concessions. The whole car was designed around the hybrid drive. The 918 Spyder thus highlights the potential of hybrid drives, i.e. the simultaneous increase in efficiency and performance, without one coming at the expense of the other. Thanks to the SMG 180/120 electric motor developed by Bosch, the Porsche 918 Spyder has an additional 210 kW (286 hp) of driving power. The electric motor on the front axle of the 918 Spyder delivers a torque of 210 Nm right from the start, while the motor on the rear axle delivers 375 Nm. The result is a total system output of 652 kW (887 hp) with a maximum torque of up to 1,280 Nm, allowing the 918 Spyder to accelerate from 0 to 100 km/h in a mere 2.6 seconds. The super sports car’s fuel consumption, on the other hand, is an amazing 3.1 litres per 100 km, making it more efficient in the NEDC test than most of today’s small cars.

The driving experience of a sports car combined with the consumption of a small car – the Porsche Cayenne S E-Hybrid and Panamera S E-Hybrid prove that these two are not contradictory to each other. The world’s first plug-in hybrid amongst the premium SUVs with a system output of 306 kW (416 hp) achieves an NEDC fuel consumption of just 3.4 l/100 km. The plug-in hybrid model of the Porsche Gran Turismo, which also has a system output of 306 kW (416 hp) stands out thanks to its weight advantage, rear-wheel drive and low drag, giving it a fuel consumption of just 3.1 l/100.

In the plug-in hybrid models of the Porsche Cayenne and Panamera, Bosch’s IMG-300 electric motor provides additional electrical propulsion. It gives a boost of up to 310 Nm of additional torque and provides 70 kW (95 hp) of additional power. The central interface between the electric motor and the battery is the INVCON 2.3 module made by Bosch. The power electronics are the control centre of the electric powertrain, because the system converts the direct current stored as energy in the battery into three-phase alternating current for the electric motor and vice versa. The traction battery stores the electricity in the powertrain. It is made up of prismatic cells with an energy capacity of 9.4 kilowatt hours in the Panamera S E-Hybrid and 10.8 kilowatt hours in the Cayenne S E-Hybrid that can be fully charged from a normal household power socket in less than four hours. Using a high current power supply, the charging time is almost halved to a good two hours.

Nursing Services to launch knowledge-sharing program CARE Extend

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Makati Medical Center’s Nursing and Patient Care Services Division has created CARE (Competency Assessment and Relational Enhancement) Extend, a program with the mission to provide opportunities for clinical observation and research enrichment for registered nurses working in Strategic Hospital Alliance Program partner hospitals, the Metro Pacific Investment Corporation hospital group, and other healthcare institutions.

According to Margaret May A. Ga, RN, MAN, Nursing Education Research and Development (NERD) Program Manager, CARE Extend “is a five-day program inclusive of a two-day lecture and a three-day clinical immersion learning experience provided by NERD.” At the end of the program, participants will be able to learn MakatiMed’s best clinical practices, update their knowledge on current nursing trends and the latest technologies related to patient care, and develop assertiveness in creating and promoting a culture of safety in a clinical setting. Participants will each receive a certificate at the end of the training.

The CARE Extend program was formed following several requests from various organizations and colleges for Christine Donnelly, RN, MSA, MA, Vice President of Nursing and Patient Care Services, to be a resource person and speaker at their events.

Ms. Donnelly participated in various events in and out of the Philippines. Locally, she attended events organized by the Philippine Society of Medical Oncology, Philippine Oncology Nurses Association, St. Dominic College of Asia Clinical Graduation, Makati Medical Center College Leadership Seminar and a number of lecture series in the Philippines.

She also attended the Sigma Theta Tau International Honor Nursing Society Research Conference in Hong Kong, Leadership Summit in Singapore, International Congress of the Asia Pacific Society of infection Control in Taiwan and various events in the United States.

The training fee is PhP 5,000 per participant, inclusive of handouts, activity sheets and meals. NERD will roll out the program in June.