Families Fly Away From The February Freeze

More than one and a half million people are expected to travel with British Airways this February half-term as sunshine-starved Brits take a break from the February freeze.

The busiest days for air travel are on Friday, February 13 and returning on Sunday, February 22, with over 120,000 people travelling on each date with the airline.

The most popular long-haul holiday hotspots for British Airways customers and families looking to get away and relax this half-term are Orlando, New York, Dubai, Los Angeles and Tampa. The top places for short-haul breaks are Rome, Barcelona, Tenerife, Malta and Fuerteventura.

Stephen Humphreys, British Airways’ head of UK&I sales and marketing, said: “The half-term holiday, whether it’s a long-haul flight to the sun or a quick city break to Europe, is becoming more popular each passing year, and 2015 is no exception.

“British Airways has plenty of places to choose from to escape the chilly winter weather so families can jet off and enjoy some quality time together.”

But before reaching their destination, many parents worry how their children will cope on a flight, with British Airways research* revealing that 60 per cent of parents feared they would be unable to keep their child occupied for longer than 30 minutes.

The airline conducted a social experiment, where scientist and TV personality Dr Robert Winston observed which toys kept youngsters most occupied during a flight.