It’s not yet Thursday, but Filipinos went on twitter yesterday to remember what what was their to-go social networking site years ago: Friendster.
While Facebook is undoubtedly now the number one social networking site in the world with billions of users, there’s no doubt that Filipinos were hooked to one social media site before everyone jumped ship to the one at Menlo Park.
Surge of Popularity in the Philippines
Friendster began its popularity with the masses in 2004 when it has been decreasing its activity in North America. Carmen Leilani De Jesus, a marketing consultant based in San Francisco, was the first to link to what was the site’s surge of web traffic coming from many parts of Southeast Asia.
One year after, it managed to grab over five million active users, and figures from the Internet World Stats pegged the amount of Filipino Friendster users at 7.2 Million. “It was the first mover in social networking in the country, and before that, nothing came close to it except for forums or message boards,” our very own Abe Olandres mentioned to American broadcasting network PBS back in 2007. Friendster also went on to be a centerpiece of local politics and see one of the first online social political campaigns, led by then-Senatorial candidate Chiz Escudero in the 2007 National Elections.
Friendster proved to be very popular that the company decided to set up an office in the country to manage its growing userbase, paving way for local Friendster events such as the Pinoy Friendster Day. Since then, millions of Pinoys who want to socialize went on to post updates, customize their profiles with GIF wallpapers, and send out ‘testimonials’ to their friends with alternating letter cases, punctuation, and numbers replacing a few letters. We all learned to make our own little codes to format our testimonials in whatever color, font face, or style we want them to, and make our own custom profile layouts with sparkles, goth designs, or bizarre arrays of color combinations. One can never deny that this site has brought out the inner jejemon in us.
We got a few twitter users who were using the ‘Friendster Memories 101‘ keyword, which is trending in the country yesteday by the way, reminiscing their own experiences with the site:
Facebook and Twitter, Decline, and Revamp
As it has reached and enjoyed its peak popularity over the years, 2009 was the year Friendster had feared: Facebook, a social networking site rival, and twitter, a microblogging site, began to increase its user base in the country. To Filipinos, Facebook was the social media site Friendster never was — There were games such as Farmville, and a minimalistic, cleaner interface. Friendster saw a deep decline in activity, and began rolling out a redesign of their website along with a slew of new features such as online boards and games in an attempt to compete with their emerging rivals. Apparently it was not enough to persuade the users to come back, and huge losses were written on balance sheets. Soon, it was bought by MOL Global, one of Asia’s biggest internet companies, for $100 million by the end of the year.
In early 2011, Friendster announced that it would close its social media site for a revamp, ending its nine-year operation as a social networking site since its inception in 2002, and a seven-year reign as the country’s top social media site. Users were then asked to export what were most important to them — their uploaded photos, profile pictures of friends, their statuses, and testimonials (or comments).
Friendster Today
Friendster went live again in months after shutting down — not to compete for once the social network site it once went head-to-head with, but rather complement it. Re-launched as a gaming site in June 2011, users were treated not only with their old account sign-in details refreshed back to basics, but also having the option to log in using your existing Facebook account, a sign that the once well-loved website has bowed down its knees to acknowledge Facebook as the new king.
The Friendster today not only houses web-based games, but also recently made available a new section for purchasing PC games called Playbox.
Whether it may be long distance relationships, simple bondings, or stories of marriage, heartbreak, and crime and captivity, there’s no doubt that Friendster has been an integral part of our lives back then, as it is one of our to-go online destinations.
What were your favorite Friendster memories? Share them down below.
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