Accenture has climbed to the No. 41 position on Interbrand’s 100 Best Global Brands, up from No. 43 in 2012.
With a 2013 brand value increasing 8 percent to $9.471 billion—our highest brand value to date—Accenture had the highest growth in brand value among competitors. Accenture’s brand value was $8.745 billion in 2012.
Interbrand’s study, considered the definitive guide to the world’s most valuable brands, comprises global brands with publicly available marketing and financial data and positive economic profit. To determine brand value, the ranking examines a company’s financial performance, role of the brand in the purchase decision process and brand strength.
In its coverage of Accenture, Interbrand says, “The brand continues to explore new ways to deliver high performance to its clients in ways that are meaningful to them, and the integration of digital agency Fjord into Accenture Interactive in early 2013 marks another step toward digital expertise. Accenture further expanded that digital expertise through a recent strategic investment in and expansion of its relationship with Apigee, providers of an enterprise-grade API management platform, forming a global alliance to deliver solutions that help clients more easily build mobile applications and connect enterprise systems.”
Interbrand also lauds our corporate citizenship focus on Skills to Succeed: “Ever delivering against its tagline, the mission of Skills to Succeed is to give people around the world the opportunity to deliver high performance in their own right, showing why Accenture remains one of the world’s leading management consulting organizations.”
“The Accenture brand is a powerful differentiator, and our brand success ultimately reflects the work our people do every day to help clients achieve high performance,” said Chief Marketing & Communications Officer Roxanne Taylor. “I was pleased that Interbrand singled out the success of our powerful marketplace positioning as well as the success of Skills to Succeed, our global corporate citizenship initiative. We should all feel proud to be recognized among the most powerful and iconic brands in the world.”
This ranking is not open to influence and is based on an assessment of three key aspects:
• Financial performance—Reviews revenue and earnings, as well as equity analyst estimates for future performance. Share price and stock performance are not included in analysis
• Role of the brand—Measures the portion of the purchase decision that is attributable to the brand
• Strength of the brand—Assesses the brand’s ability to drive purchase choice, retain customer loyalty and secure expected future earnings