Isuzu PH ranks 3rd in total industry sales

Isuzu Philippines Corporation continues to enjoy stellar performance for the first seven months of 2015 selling 4,876 units more compared to the same period last year, claiming the 3rd spot in the over-all industry sales.

Based on the report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation has sold 12,317 units from January-July this year compared to the 7,441 units delivered for the same period in 2014 – reflecting a 66-percent rise in the company’s total sales.

Out of the total sales from January to July, some 5,911 units of the Isuzu mu-X—which was launched September last year— were sold.

IPC President Hajime Koso attributed the impressive sales growth due to the model’s competitive pricing and the now recovering supply allocation.

Other key contributors for the impressive sales performance is the sales of its trucks and buses segment. IPC’s consistent number one light-duty truck – the N-Series – has sold a total of 2,212 units for the seven month period, which posts a staggering 40-percent difference from the 1,584 units sold in the same period in 2014.

Koso said that the sales of the N-Series comes from the strong fleet sales both in the National Capital Region (NCR) and Visayan Region (particularly Mandaue – Cebu area) – which is also the reason why Isuzu is constantly increasing its truck presence not just in the metro but also in the provincial market.

Giving an additional boost is its medium to heavy-duty trucks and buses category with 204 units this year compared to the 105 unit in 2014 – which can be mainly attributed to the strong indent sales especially to construction and logistics firms.

The increase in the sales for the mu-X and trucks category buffered the lean performance of the D-Max pick-up and the Crosswind AUV.

This year, the Crosswind sold 2,310 units—unlike the 3,182 units sold for the same period last year while the D-Max only had 1,680 units distributed for 2015 as compared to the 2,293 units released the previous year.

Meanwhile, Koso expressed firm belief that IPC is set to continue the spectacular sales performance as they approach the end of the year.

“We are adamant that these sales figures will continue to grow due to the fact that the Isuzu is committed to provide its very best to Filipinos with regards to quality of our vehicles,” Koso said.

Isuzu PH reports 11.7% sales growth; D-MAX on full throttle at 91.7%

The Isuzu D-MAX sales tally during the first half of 2014 recorded a remarkable 91.7% increase. 

ISUZU Philippines Corporation (IPC) powers past the midway mark of 2014 with a strong 11.7% growth pace compared to its results during the same January-to-June period in 2013. Isuzu’s performance comes side-by-side with the Philippine automotive industry’s record-setting rate of a 15.5% increase in year-on-year deliveries of commercial vehicles.

The reports from the Chamber of Automotive Manufacturers of the Philippines, Inc. and Truck Manufacturers’ Association, Inc. state that the domestic market continues to appreciate the value-for-money qualities of Isuzu models as IPC delivered 6,429 vehicles in the first six months of the year compared to the 5,757 vehicles it sold during the same period in the previous year. The rise in IPC’s tally reflects the local market’s increase in sales of commercial vehicles, which reached 68,467 while the entire auto industry sold 108,957 units.

The figures also show that IPC’s consistent sales streak this year is powered by the Isuzu D-MAX, whose unmatched capabilities on- and off-road have resulted in customers purchasing 1,998 units of the pickup. The tally is a phenomenal 91.7% spike from the 1,042 units sold during the same months in 2013.

The D-MAX’s steady growth month after month since its launch in September 2013 has offset the slowdown in the movement of the Isuzu Crosswind and Alterra, leading IPC’s total sales of light commercial vehicles to a positive 9.0%, or 5,018 units delivered.

Bolstering IPC’s position in the local market—the company is ranked third in the commercial vehicle segment in the first half of 2014—are sales of the Isuzu’s NHR and NKR Category III trucks, which reached 1,010 units, a 25.6% increase. Sales of Isuzu’s Category IV trucks also rose 10.2% and those of heavy-duty trucks jumped 255.6%.

In June, the D-MAX held the momentum it set in May with sales reaching 355 units, following the 351-unit tally in the previous month. As a result, sales of IPC’s light commercial vehicles remained almost flat with a 0.9% dip. However, the movement of the company’s Category III trucks sped up 26.5% and Category IV trucks by 19.1%. This allowed IPC to grow 3.3% in June versus May’s total, or 1,156 units in June compared to 1,119 vehicles in the month prior.

IPC’s growth in June comes against the results posted by the country’s commercial vehicle segment, which saw a 6.1% decline in June. The segment closed June with 11,372 units sold versus its 12,110-unit total in May.

“The recent credit upgrade that the Philippines received should have a significant effect in local consumer spending, which would positively impact vehicle sales in the country,” IPC President Nobuo Izumina said. “The almost 25% growth in vehicle sales in the first half of 2014 should further build momentum. We at Isuzu Philippines also expect continued growth, owing largely to the unwavering trust that Filipinos have placed on Isuzu’s reliable, durable and fuel-efficient models. Definitely, these are vehicles built for long-term use.”

Besides the country’s healthy economy and positive consumer outlook, IPC’s optimism also rests on a re-fleeting program of the Land Transportation Franchising and Regulatory Board, which seeks to discard old and unsafe vehicles in favor of new units. The move is seen to spur further growth in sales of commercial vehicles, a segment where IPC is one of the country’s top producers.