A surprise announcement between classifieds competitors Naspers, Singapore Press Holdings, Schibsted Media Group and Telenor are joining forces to create one single classifieds ad network.
Operations in Indonesia, Bangladesh, Thailand and the Philippines will be affected by these changes. In the Philippines, OLX is owned by Naspers while competing site AyosDito is owned by Singapore Press Holdings.
The two biggest sites have been competing fiercely for years to dominate the market, both running billboards, bus ads, and even TV commercials just to get bigger share of the market (OLX has about 60% market share).
The merger will put AyosDito’s operations to a close and redirect all users and traffic to OLX by January of 2015. For the meantime, it’s business as usual for both.
With AyosDito out of the picture, the only remaining local independent and significant players are TipidPC and TipidCP. There’s also eBay.
OLX was not a huge player in the local market until it gobbled up Sulit in December 2013.
Sulit was relaunched as OLX.ph by March of 2014 (see: How the Mighty Sulit became OLX.).
{ via Tech in Asia}
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