Accenture Launches Integrated Digital Capability

Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.

Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive, a recognized leader in providing digital services to chief marketing officers – Accenture Digital will help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.

“Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees,” said Pierre Nanterme, Accenture’s chairman and CEO. “To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.”

Accenture Digital, which brings together 23,000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – to help clients integrate digital into all facets of their organizations and transform their businesses.

“Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage,” said Michael R. Sutcliff, the newly appointed group chief executive – Accenture Digital. “We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”

Accenture advances to No. 41 on Interbrand’s 100 Best Global Brands

Accenture has climbed to the No. 41 position on Interbrand’s 100 Best Global Brands, up from No. 43 in 2012.

With a 2013 brand value increasing 8 percent to $9.471 billion—our highest brand value to date—Accenture had the highest growth in brand value among competitors. Accenture’s brand value was $8.745 billion in 2012.

Interbrand’s study, considered the definitive guide to the world’s most valuable brands, comprises global brands with publicly available marketing and financial data and positive economic profit. To determine brand value, the ranking examines a company’s financial performance, role of the brand in the purchase decision process and brand strength.

In its coverage of Accenture, Interbrand says, “The brand continues to explore new ways to deliver high performance to its clients in ways that are meaningful to them, and the integration of digital agency Fjord into Accenture Interactive in early 2013 marks another step toward digital expertise. Accenture further expanded that digital expertise through a recent strategic investment in and expansion of its relationship with Apigee, providers of an enterprise-grade API management platform, forming a global alliance to deliver solutions that help clients more easily build mobile applications and connect enterprise systems.”

Interbrand also lauds our corporate citizenship focus on Skills to Succeed: “Ever delivering against its tagline, the mission of Skills to Succeed is to give people around the world the opportunity to deliver high performance in their own right, showing why Accenture remains one of the world’s leading management consulting organizations.”

“The Accenture brand is a powerful differentiator, and our brand success ultimately reflects the work our people do every day to help clients achieve high performance,” said Chief Marketing & Communications Officer Roxanne Taylor. “I was pleased that Interbrand singled out the success of our powerful marketplace positioning as well as the success of Skills to Succeed, our global corporate citizenship initiative. We should all feel proud to be recognized among the most powerful and iconic brands in the world.”

This ranking is not open to influence and is based on an assessment of three key aspects:
• Financial performance—Reviews revenue and earnings, as well as equity analyst estimates for future performance. Share price and stock performance are not included in analysis
• Role of the brand—Measures the portion of the purchase decision that is attributable to the brand
• Strength of the brand—Assesses the brand’s ability to drive purchase choice, retain customer loyalty and secure expected future earnings