An Emirates A380 at Concourse A, Dubai International Airport
Emirates, a global connector of people, places and economies, has reached the top 200 of the world’ biggest brands for the first time, according to the 2015 Brand Finance Global 500 report released this February.
For the fourth consecutive year, Emirates has steadily climbed the table of the Top 500 most valuable brands in the world. Now sitting at number 196, an increase of 38 spots in just 12 months, the airline attributes its success to a strong commitment to product and service excellence, as well as to investments in its brand. Emirates ‘ estimated brand value has grown more than 21% from US$5.48 billion to US$6.6 billion. The airline also retains its long standing position as the most valuable brand in the Middle East, and the most valuable airline brand.
Emirates is a global company serving a global audience, and as it grows it business it has also grow its brand. Its brand strategy does not only involve marketing and sponsorships, but everything it including product innovation and service delivery. “Our customers are the ultimate judges and jury. Being named the most valuable airline brand in the world is great recognition for every one of our staff, as they are the ones who live, breathe and deliver the Emirates brand every day in the work they do,” said Sir Tim Clark, president of Emirates Airline.
Emirates increases ranking in the 2015 Global 500 report by Brand Finance
‘’The strength of the Emirates brand also underscores the positive impact that we are making on the industry, and we will continue to work hard and invest in our brand. Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences,” he added.
Brand Finance CEO David Haigh said Emirates remains the flag carrier brand for the entire Middle East. Its $6.6 billion brand value makes it both the region’s most valuable brand and the world’s most valuable airline. Its extensive sports sponsorship and global route network make it recognized the world over. However, it is Emirates’ exceptional service and reliability that truly underpin the brand.
In 2014, Emirates marked a record launch of 10 new A380 routes, bringing the network to over 145 destinations, from Guangzhou to Buenos Aires, and spanning six continents. In addition, Emirates added frequencies to 20 existing destinations, increasing flight choices for its customers.
In 2015 the airline operates, on average, 3,500 flights per week increasing the number of city-pair combinations that the airline offers to its leisure, business and cargo customers across its global network. To service all of these flight offerings, the fleet also grew substantially to over 230 aircraft, with receipt of the company’s largest order of Airbus A380s and Boeing 777-300ERs to date, in 2013 and 2014.