Isuzu PH ranks 3rd in total industry sales

Isuzu Philippines Corporation continues to enjoy stellar performance for the first seven months of 2015 selling 4,876 units more compared to the same period last year, claiming the 3rd spot in the over-all industry sales.

Based on the report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation has sold 12,317 units from January-July this year compared to the 7,441 units delivered for the same period in 2014 – reflecting a 66-percent rise in the company’s total sales.

Out of the total sales from January to July, some 5,911 units of the Isuzu mu-X—which was launched September last year— were sold.

IPC President Hajime Koso attributed the impressive sales growth due to the model’s competitive pricing and the now recovering supply allocation.

Other key contributors for the impressive sales performance is the sales of its trucks and buses segment. IPC’s consistent number one light-duty truck – the N-Series – has sold a total of 2,212 units for the seven month period, which posts a staggering 40-percent difference from the 1,584 units sold in the same period in 2014.

Koso said that the sales of the N-Series comes from the strong fleet sales both in the National Capital Region (NCR) and Visayan Region (particularly Mandaue – Cebu area) – which is also the reason why Isuzu is constantly increasing its truck presence not just in the metro but also in the provincial market.

Giving an additional boost is its medium to heavy-duty trucks and buses category with 204 units this year compared to the 105 unit in 2014 – which can be mainly attributed to the strong indent sales especially to construction and logistics firms.

The increase in the sales for the mu-X and trucks category buffered the lean performance of the D-Max pick-up and the Crosswind AUV.

This year, the Crosswind sold 2,310 units—unlike the 3,182 units sold for the same period last year while the D-Max only had 1,680 units distributed for 2015 as compared to the 2,293 units released the previous year.

Meanwhile, Koso expressed firm belief that IPC is set to continue the spectacular sales performance as they approach the end of the year.

“We are adamant that these sales figures will continue to grow due to the fact that the Isuzu is committed to provide its very best to Filipinos with regards to quality of our vehicles,” Koso said.

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Isuzu D-MAX 4×4 surmounts biggest challenge in Davao finale of drive series

Gracing the Davao leg of the Isuzu D-MAX 4×4 Drive Series were Isuzu Philippines Corporation (IPC) EVP Takashi Tomita (4th from left) and Isuzu Davao President and General Manager Frank Liu, Jr. (3rd from right). Other Isuzu executives present during the opening ceremony, from left, IPC Consultant for Manufacturing Tadao Takenouchi, IPC VP for Administration Akira Okumura, IPC VP for Sales Daisuke Inaba, Isuzu Davao VP for Sales and Marketing Kim Liu, and Isuzu Davao VP for Parts and Service Jockson Liu


THE Isuzu D-MAX 4×4 has successfully demonstrated its unmatched capabilities in tackling tough terrain to thousands of truck lovers and off-road driving enthusiasts coming from Luzon, Visayas and Mindanao. But the popular pickup model faced—and, more importantly, surpassed—its biggest challenge at the final leg of the driving series that was designed to showcase its performance.

Called the 2014 Isuzu D-MAX 4×4 Drive Series, the event kicked off in April in Pampanga, moved to Bacolod and Cebu in May, then to Cagayan de Oro in early June, before finishing amazingly in Davao City. The fifth and final leg, held from June 20 to 22 at the Dakudao Estate on JP Laurel Avenue, Lanang, Davao City (beside SM Lanang), completed the driving activity’s theme of “One Challenge, Five Destinations.”

And rise to the challenge the Dabawenos did as they took to the specially designed off-road course. Unlike in the previous four legs where the tracks were laid out across vacant spaces, in Davao it was closer to terrain traversed in rainforest challenges. Participants had to navigate their way through heavy, jungle-like foliage as they followed the land’s natural terrain. Making the experience more demanding were the occasional rains, which made the track slippery and treacherous.

The Isuzu D-MAX 4×4 traversing rainforest challenges with slippery and treacherous track due to its natural course and occasional rain. 

The course also featured obstacles that put the D-MAX 4×4’s power, maneuverability and traction to the test. The obstacles included 40-degree hill climb done in first gear and in second gear; 40-degree hill climb with a stall midway up; 40-degree descent without braking; lateral climb mount; driving over “elephant holes”; tackling trail ruts; camber right and camber left sides up in 45-degree angles; traversing a roundabout cone; lateral descent ditch crossing; and, driving over cross axle articulation rails.

The guests who trooped to the venue and who were able to try and experience for themselves the off-road capabilities of the D-MAX 4×4 claimed that the pickup truly addresses their requirement for a durable, reliable and fuel-efficient workhorse. In Davao, this takes on significant relevance as almost half of the place’s total land area is classified as a forest, with agriculture the largest economic sector. Davao City, meanwhile, is the third most populous in the Philippines after Metro Manila and Cebu City, which means the city—a hub for trade, commerce and industry in Mindanao—is progressive and urbanized.

“It is notable that Davao has always been included in our D-MAX 4×4 Drive Series since it began in 2008. This only means that Dabawenos are one of the strongest supporters of Isuzu products in the country. For this, allow me to extend my sincere gratitude on behalf of Isuzu Philippines Corporation and our dealer, Isuzu Davao,” IPC Executive Vice President Takashi Tomita said at the opening of the event.

In the driving exercises lined up on the D-MAX 4×4 track, the hundreds of participants were able to learn some of the special skills required in going off-road—especially in wet and wild conditions. They received instructions from certified experts at off-road driving.

Like in all four previous editions of the D-MAX 4×4 Drive Series, the experience stressed to the participants the advantages offered by four-wheel-drive vehicles. The D-MAX boasts of one of the highest ground clearances among pickups with a 235mm height for the LS 4×4 and 225mm for the LT 4×4 variants. Isuzu’s new 4WD Terrain Command Select Dial also allows the driver to switch from two-wheel drive to four-wheel drive high even while traveling at speeds of up to 100kph. Boosting the pickup’s off-road capabilities are its 30-degree approach angle, 22.7-degree departure angle, the ability to be tilted sideways on a 49-degree slope, and a Limited Slip Differential that lets it tackle any obstacle. The D-MAX has a suspension system composed of independent double wishbone with coil springs in front and semi-elliptical over-slung leaf springs in the rear.

“In the market today, truly the Isuzu D-MAX offers the best value for your hard-earned money,” Tomita said.

The 2014 D-MAX 4×4 Drive Series is the third and the biggest mounted by IPC. The first two editions of the event were held in 2008, which took on three locations, and in 2010, which traveled across four venues. Next up for the D-MAX are many more activities as IPC presses on with its effort to reach out directly to its target market. In the meantime, present and potential customers of the D-MAX and of Isuzu’s popular model lineup can visit any of the 21 authorized Isuzu dealerships nationwide for test drives or to avail of new promos. They may also log on to for updates and other information.

Read More pilot project for Live Response

BNS Hosting has chosen Isuzu Gencars, Philippines as one of the pilot project for our Live Response service.  This  allows staff users to constantly monitor/manage support desk and chat with clients for inquiries. BNS will be engaging with Isuzu Gencar’s website visitors in real conversation!   A “live chat” button will be placed on any page of the website so visitors can request a live chat session, or our staff user can proactively request to chat with the visitor.

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