Singapore Airlines has signed an agreement with the Women’s Tennis Association (WTA) to be an official sponsor of the 2014 BNP Paribas WTA Finals Singapore presented by SC Global.
Under the terms of the agreement, the iconic Singapore Girl will make an appearance at the international sporting event to provide a touch of the Airline’s world-renowned hospitality. Six Singapore Girls will be featured at the prize presentation ceremony. Singapore Airlines will also be flying players and officials to Singapore.
Held in Asia Pacific for the first time in WTA’s 44-year history, the season finale of the women’s tennis tour will take place from 17 to 26 October at the Singapore Sports Hub.
“We are pleased to be an official sponsor for the WTA Finals held in Singapore, in another example of our commitment to both sports and tourism. This world-class event will attract both local and overseas tennis fans, showcasing WTA’s huge presence and growing influence in the Asia-Pacific,” said Singapore Airlines Divisional Vice President Sales & Marketing, Mr Foo Chai Woo.
“The BNP Paribas WTA Finals Singapore presented by SC Global will bring the best women’s tennis players in the world to Singapore, the first time the event will be held in Asia Pacific. We are excited to have Singapore Airlines as a partner for the WTA Finals, a world class event providing a unique blend of sport-entertainment and tourism for the fans of the region to enjoy,” added WTA Finals Tournament Director, Melissa Pine.
“The BNP Paribas WTA Finals Singapore presented by SC Global represents the pinnacle of women’s tennis for players and fans across the world. Their partnership with Singapore Airlines – the world’s leading airline and one of Singapore’s most outstanding homegrown brands – is a perfect marriage which will bolster both brands’ globally iconic status. Singapore Airlines’ endorsement of this history-making event will reinforce the city’s reputation as Asia’s leading events destination,” said Andrew Georgiou, CEO of World Sport Group, the event promoter.