Sun Life of Canada (Philippines), Inc., the country’s first and longest standing life insurance company, bagged three honors at the prestigious Philippine Quill Awards, for its successful communication campaigns promoting financial literacy.
Awards of Excellence were bestowed on two campaigns: “#PYOLO: Challenging the YOLO Mindset to Raise a Financially Prepared Generation” was recognized for effectively building awareness on financial literacy among the youth, while “Financial Independence Month” was honored for its innovative way of encouraging Filipinos to break free from the bondage of financial shortage, debt, worry, and the cycle of financial dependency.
Meanwhile, the campaign dubbed “Piggy Bank: Debunking an Age-old Filipino Habit” was given an Award of Merit for successfully promoting the importance of the save-and-invest habit
Financial literacy is an advocacy that Sun Life has long been rallying for.
“We’re thankful for the recognition and we’re happy that our efforts to present the abstract concept of finances in a manner that’s simple and easy to understand have been acknowledged,” said Sun Life Chief Marketing Officer Mylene Lopa. “As we mark our 120th year in the Philippines, this serves as a challenge for us to consistently be creative in finding ways to connect with Filipinos and help show the way towards a brighter, financially secure life.”
The Philippine Quill Awards is spearheaded by the International Association of Business Communicators (IABC) Philippines and aims to honor outstanding communications program and tools.