Cebuana Lhuillier participated in the annual Mangaldan Pindang Festival in Pangasinan. The Pindang Festival, which is called Bengbengan Kalutan tan Togtogan ed Dalan, is a street party celebrated by the locals of Mangaldan.
Cebuana Lhuillier and Ninong Ceb, the brand’s official mascot, brought joy to the locals during the festivities. Ninong Ceb’s appearance and dance number drew the attention of bystanders and regular clients.
A Cebuana Lhuillier kiosk was also set up and offered the products and services of Cebuana Lhuillier.