Just a Perfect Day at Joe’s Jeans at SM Mega Fashion Hall

Created in 2001 by founder and creative director, Joe Dahan, Joe’s is a casual chic lifestyle brand known for modernized, timeless styles from premium denim and collection pieces to contemporary accessories and footwear. With over a decade of influence in the fashion industry, Joe’s has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a fully faceted line for men and women.

Royce Ang, Charina Ang, Mica Tantuico, Princess Violago-Dee, Patrick Dee

Joe’s Jeans are the choice of Hollywood’s biggest stars like Beyonce, Rihanna, Taylor Swift, Gwyneth Paltrow, Gisele Bundchen, Zoe Saldana, Cameron Diaz, Miranda Kerr, Ben Affleck, Joe Jonas and a lot more.

Joe’s Brixton is the most popular fit for men as it narrows from thigh to hem. This tailored men’s denim jean always looks sharp. A straight leg core denim jean that’s not too skinny yet an incredibly versatile fit, work to play! Joe’s women’s skinny jeans are made with a special material that is soft and cool it feels like second skin. Most women’s jeans have a mid-rise design to be more comfortable and to avoid gaping.

Joe’s Jeans Boutique at SM Mega Fashion Hall

#JustAPerfectDay

Known for its unique, narrative campaigns, Joe’s Jeans features the strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?

Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions. “What’s Your Perfect Day?” #JustAPerfectDay

Royce Ang, Charina Ang, Mica Tantuico, Princess Violago-Dee, Patrick Dee

Joe’s Jeans Private Launch Hosted by Princess Violago

A big shopping spree happened at SM Mega Fashion Hall when Princess Violago-Dee hosted a Joe’s Jeans Private Sale Party last April 26, 2014. Shopping with great deals and discounts, the guests had a blast slashing a couple of bucks for the perfect pair of Joe’s Jeans.

Princess Violago proved that she knows how to shop and she does it with a good company. The Joe’s Jeans boutique was filled with Princess’ family and closest friends. Present in the event along with her husband Patrick Dee and daughter Ellie, was the support of Princess’ father, Oscar Violago. The hunt for the best fitting jeans paid off as the night ends with everyone carrying a bag of newly picked out Joe’s Jeans.

Rarely do you find the perfect pair of jeans. But when you do, you can say that it’s just a perfect day. Truly, it was a day worth remembering for Princess because of the great shopping experience and good times with friends.