Emirates reiterates unwavering commitment to the Philippines

For the last 25 years, Emirates’ unwavering commitment to the Dubai-Manila route has been a catalyst for growth in the UAE-Philippine bilateral trade and tourism to the Philippines.‎

In light of recent media coverage about the local carriers’ point of view on the Philippines renewed air talks with the UAE, Emirates’ response is as follows:

Since the removal of the third daily flight, Emirates’ two daily flights on the Dubai-Manila route have been operating at 100% capacity in economy class – with no seats left for international tourists and Overseas Filipino Workers (OFWs). This represents a significant gap between short supply and huge demand for seats.

Customer demand on the Dubai-Manila route remains extremely high throughout the year. The factors that contribute to this include the large number of OFWs that work in the United Arab Emirates (UAE) and the increasing number of tourists to the Philippines which is a result of the Philippine government’s “Visit the Philippines Year” declaration for 2015.

The objective of the “Visit the Philippines Year” campaign is to attract more high-value foreign tourists to the country. Emirates and its home, Dubai, are best positioned to help leverage this campaign to ensure its success.

Emirates and Dubai airport, provide travellers with immediate and convenient connections between major international markets not served by the Filipino carriers and the Philippines, along with increased travel options for inbound tourism. This includes enhanced destination choices, and easy accessibility to Emirates’ global network for visitors travelling to and from the Philippines.

But with limited seats for OFWs alone, there is no capacity available for tourists who want to visit the Philippines.

Tourists from the UAE are identified high spenders who patronise high-end hotels and stay in the country for eight to 10 days on average. The current scarcity of seats combined with reduced non-stop travel options have, unfortunately, become a barrier to Philippine tourism.

The number of Filipino workers in Dubai and the UAE continues to increase. The UAE remains the most preferred country in the Middle East and the Gulf Cooperation Council (GCC) for employment for Filipinos. Currently, there are approximately 850,000 Filipinos residing in Dubai. The upcoming Expo 2020 Dubai is also expected to generate more than 275,000 new jobs in the hospitality, IT, engineering and medical services sectors, offering more opportunities for Filipinos. This ever-increasing OFW passenger traffic is consistently ascending, thus creating exceptionally strong demand for seats on the route.‎

With increased seat demand from OFWs and international tourists, Emirates is also witnessing an increased demand for more direct flights. Regions like the Middle East, Africa, South America and many parts of Europe are significantly underserved to and from the Philippines. This limitation is a major impediment to attracting more business and leisure visitors to the Philippines. Travel options for millions of Filipinos residing overseas are also limited. Emirates’ extensive network from Dubai provides the solution to this problem.

Lastly, the reduction of Emirates’ flights between Manila and Dubai is affecting Philippine exports. Emirates’ cargo capacity has been reduced by 18,000 kg on the Manila-Dubai route every day. With this acute shortage in cargo capacity, cost for cargo transportation has also escalated. This combination of reduced air cargo capacity and higher rates could negatively impact Philippine exports, which is detrimental to the efforts Emirates and the Philippine government have worked for in the last 25 years.

With all this taken into consideration, the restoration of Emirates’ third daily flight is essential to preventing serious negative disruptions to OFWs, tourists and exporters via a dramatic drop in seats and cargo space.

Emirates Sees Brand Value Grow for 4th Consecutive Year to US$6.6 billion

An Emirates A380 at Concourse A, Dubai International Airport

Emirates, a global connector of people, places and economies, has reached the top 200 of the world’ biggest brands for the first time, according to the 2015 Brand Finance Global 500 report released this February.

For the fourth consecutive year, Emirates has steadily climbed the table of the Top 500 most valuable brands in the world. Now sitting at number 196, an increase of 38 spots in just 12 months, the airline attributes its success to a strong commitment to product and service excellence, as well as to investments in its brand. Emirates ‘ estimated brand value has grown more than 21% from US$5.48 billion to US$6.6 billion. The airline also retains its long standing position as the most valuable brand in the Middle East, and the most valuable airline brand.

Emirates is a global company serving a global audience, and as it grows it business it has also grow its brand. Its brand strategy does not only involve marketing and sponsorships, but everything it including product innovation and service delivery. “Our customers are the ultimate judges and jury. Being named the most valuable airline brand in the world is great recognition for every one of our staff, as they are the ones who live, breathe and deliver the Emirates brand every day in the work they do,” said Sir Tim Clark, president of Emirates Airline.

Emirates increases ranking in the 2015 Global 500 report by Brand Finance

‘’The strength of the Emirates brand also underscores the positive impact that we are making on the industry, and we will continue to work hard and invest in our brand. Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences,” he added.

Brand Finance CEO David Haigh said Emirates remains the flag carrier brand for the entire Middle East. Its $6.6 billion brand value makes it both the region’s most valuable brand and the world’s most valuable airline. Its extensive sports sponsorship and global route network make it recognized the world over. However, it is Emirates’ exceptional service and reliability that truly underpin the brand.

In 2014, Emirates marked a record launch of 10 new A380 routes, bringing the network to over 145 destinations, from Guangzhou to Buenos Aires, and spanning six continents. In addition, Emirates added frequencies to 20 existing destinations, increasing flight choices for its customers.

In 2015 the airline operates, on average, 3,500 flights per week increasing the number of city-pair combinations that the airline offers to its leisure, business and cargo customers across its global network. To service all of these flight offerings, the fleet also grew substantially to over 230 aircraft, with receipt of the company’s largest order of Airbus A380s and Boeing 777-300ERs to date, in 2013 and 2014.