Electrolux revealed the top 100 entries that made it through to the first stage of the 2015 Electrolux Design Lab competition. Representing the Philippines is Industrial Design student Louisa Veronica Salazar Ilustre from De La Salle-College of St. Benilde.
“Design Lab is very important to Electrolux as it fuels our innovation processes with new ideas and brings inspiration of future homes to the consumers,” said Lars Erikson, Senior Vice President Design at Electrolux and Head of the Design Lab Jury. Every year I am impressed by the creativity and the bold visions we see from the students. It is a tough but extremely rewarding job for our experts to go through 1500 entries.”
Under the theme Healthy Happy Kids, the competition looks for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.
Included in the top 100 is the Ride and Wash designed by 19 year-old Louisa Veronica Salazar Ilustre.
The Ride and Wash is a bicycle-looking washing machine that allows kids to play outdoors while taking part in doing the laundry. Pedaling the Ride and Wash powers the washing machine positioned in the tires. It segregates the laundry found in the front wheel from the used water at the back wheels after the washing process is done. It gives kids the chance to have fun while learning the importance of helping out in household chores.
“We are proud that, once again, another Filipino student made it to the Top 100 of the competition,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “We are very hopeful that Louisa’s design will bring home the crown.”
“Electrolux Philippines supports Louisa in this competition and we encourage everyone to do the same,” said Pionilla. Electrolux invites the public to show their support by voting for Ride and Wash on the Design Lab website. Three lucky voters will win special prizes from Electrolux.
This year, Electrolux doubled the cash prize to €10,000 or nearly Php 540,000 and a six-month paid internship at an Electrolux global design center abroad. Visit electroluxdesignlab.com to know more about the competition.