Citi appoints Aftab Ahmed as Country Officer for PH

Citi has appointed Aftab Ahmed as Citi Country Officer for the Philippines, effective July 15, 2015. Ahmed replaces Batara Sianturi, who is moving to Citi Indonesia to serve as Country Head.

Ahmed will assume his new role upon regulatory approvals, and will be responsible for all Citi businesses across the franchise in the Philippines. He will report to Michael Zink, Head of ASEAN and Citi Country Officer for Singapore. This will be Ahmed’s third CCO and Country Head appointment in his nearly four decade international career with Citi.

Commenting on the appointment, Michael Zink said: “The Philippines is an important market for Citi and we are pleased to welcome Aftab as the new country head. As a 39-year veteran Citibanker, he has vast experience in banking around the world and will play a critical role in protecting and leading the Citi franchise in the Philippines. Aftab will also be a great addition to the ASEAN leadership team.”

Ahmed is currently the CCO for Citi Hungary and concurrently Region Head for Hungary and the Balkan and Baltic Regions in Central & Eastern Europe. Prior to this, he was CCO for Citi Egypt.

He has worked for Citi in 10 countries across North America, Europe, Middle East and Africa, and Asia Pacific. His broad breadth of experience covers multiple disciplines including Business Banking, Corporate Banking, Correspondent Banking, Consumer Banking, Distribution, Operation & Technology (O&T), and Treasury.

Ahmed has held a number of senior roles at Citi on the country level including Consumer Business Manager for Pakistan, Corporate Bank Head in New Zealand, and O&T head for Citibank in both Taiwan and Germany. He has also held senior cluster and regional roles including Director of Retail Branch Expansion & Operations for Citibank North America, Consumer Finance Head for Asia Pacific, and Consumer Cluster Head for Pakistan, Middle East and Egypt.

He started his career with Citi as an Executive Trainee after getting an MBA from Tulane University in New Orleans, U.S.A.

Citi has been present in the Philippines since 1902. It is the largest foreign bank in the country, and is consistently ranked among the top 10 commercial banks. With over 7,000 employees, Citi serves the public sector, top-tier local corporates, multinationals, financial institutions and affluent consumers through its corporate and consumer banking businesses. It is also the pioneer in business process outsourcing, and Citi Philippines is home to a growing hub of Citi Service Centers that provide voice and non-voice services to Citi affiliates, subsidiaries and branches in the Asia Pacific, Europe, Middle East and Africa, North America and Latin America regions.

 

 

Citi appoints Aftab Ahmed as Country Officer for PH

Citi has appointed Aftab Ahmed as Citi Country Officer for the Philippines, effective July 15, 2015. Ahmed replaces Batara Sianturi, who is moving to Citi Indonesia to serve as Country Head.

Ahmed will assume his new role upon regulatory approvals, and will be responsible for all Citi businesses across the franchise in the Philippines. He will report to Michael Zink, Head of ASEAN and Citi Country Officer for Singapore. This will be Ahmed’s third CCO and Country Head appointment in his nearly four decade international career with Citi.

Commenting on the appointment, Michael Zink said: “The Philippines is an important market for Citi and we are pleased to welcome Aftab as the new country head. As a 39-year veteran Citibanker, he has vast experience in banking around the world and will play a critical role in protecting and leading the Citi franchise in the Philippines. Aftab will also be a great addition to the ASEAN leadership team.”

Ahmed is currently the CCO for Citi Hungary and concurrently Region Head for Hungary and the Balkan and Baltic Regions in Central & Eastern Europe. Prior to this, he was CCO for Citi Egypt.

He has worked for Citi in 10 countries across North America, Europe, Middle East and Africa, and Asia Pacific. His broad breadth of experience covers multiple disciplines including Business Banking, Corporate Banking, Correspondent Banking, Consumer Banking, Distribution, Operation & Technology (O&T), and Treasury.

Ahmed has held a number of senior roles at Citi on the country level including Consumer Business Manager for Pakistan, Corporate Bank Head in New Zealand, and O&T head for Citibank in both Taiwan and Germany. He has also held senior cluster and regional roles including Director of Retail Branch Expansion & Operations for Citibank North America, Consumer Finance Head for Asia Pacific, and Consumer Cluster Head for Pakistan, Middle East and Egypt.

He started his career with Citi as an Executive Trainee after getting an MBA from Tulane University in New Orleans, U.S.A.

Citi has been present in the Philippines since 1902. It is the largest foreign bank in the country, and is consistently ranked among the top 10 commercial banks. With over 7,000 employees, Citi serves the public sector, top-tier local corporates, multinationals, financial institutions and affluent consumers through its corporate and consumer banking businesses. It is also the pioneer in business process outsourcing, and Citi Philippines is home to a growing hub of Citi Service Centers that provide voice and non-voice services to Citi affiliates, subsidiaries and branches in the Asia Pacific, Europe, Middle East and Africa, North America and Latin America regions.

 

 

Citi introduces enhanced CitiDirect online banking platform for corporate clients

Citi Country Officer Batara Sianturi cited Citi’s global strategy to become the world’s leading digital bank

The country’s largest foreign bank recently introduced corporate clients to its latest banking innovation. Citi’s award-wining platform CitiDirect Online Banking is transforming into CitiDirect Banking Evolution (BE), offering an impressive suite of portal-based web services and an integrated mobile solution.

With the theme “A New Banking Evolution: Innovate to Elevate,” the event was held at Citi’s Smart Branch in Makati. Citi also put the spotlight on the bank’s pioneering innovations and breakthroughs through the years.

In his welcome message, Citi Country Officer Batara Sianturi said that this latest innovation is part of Citi’s global strategy to become the world’s leading digital bank. “Citi is a major player in the global transactions business, servicing financial institutions, corporate, investors and consumers to make payments and manage their cash. We leverage our global capabilities and continued investments in technology to provide our corporate clients in the Philippines a seamless, user-friendly and convenient platform with CitiDirect BE,” added Sianturi.

Citi Asia Pacific Treasury and Trade Solutions (TTS) Regional Product Manager George Worden led the live demonstration of the latest interface, teaching clients how to navigate the application on desktop computers, laptops and mobile devices.

A newly designed single-entry portal offers one-click access to CitiDirect BE’s transaction capabilities, while also providing new analytic applications such as trend analytics scorecards, self-service tools and interactive business intelligence functionality.

Providing another window into CitiDirect BE is CitiDirect BE Mobile which offers a secure and convenient mobile interface to meet the growing demand for flexibility. Real-time SMS alerts and payment notifications, as well as account balance and transaction inquiries are among the features of this new mobile alternative.

“With the incorporation of Citi Direct BE Mobile, we give clients the power to control their accounts whenever they want and wherever in the world they may be. This service provides an alternative to desktop and laptop computers, thereby streamlining business processes while enhancing speed, efficiency and productivity,” said TTS Country Head John Ong.

At the event, TTS In-Business Control Officer Ritzi Roldan also talked about the Dangers of Manually Initiated Funds Transfers or MIFT, emphasizing the need to move into electronic banking. Guest speaker David Uichanco, solution adviser at SAP Philippines, shared insights on solutions-based thinking and innovative ways of doing business.

Representatives of nearly 30 companies attended the event, including Procter and Gamble, International Container Terminal Services Inc., Pepsico, Petron and Colgate-Palmolive Philippines.

CitiDirect BE provides a gateway to a breadth of online banking products across more than 90 countries and in over 135 currencies. The seamless transition to CitiDirect BE assures a client-friendly upgrade to over 60,000 clients and more than 400,000 users worldwide.