An extra sarap summer awaits at Jollibee

Summer means more time bonding with family and friends – whether it’s a playdate among brothers and sisters, a day outdoors with mom and dad, a lazy afternoon with friends, or a leisurely road trip out of town, it’s more fun when it includes a visit to Jollibee.

To celebrate these many fun memories and bonding activities this time of the year , colorful summer-themed decals showing families enjoying the outdoors and having a great time now adorn Jollibee stores across the country. Indeed, there’s no place quite like Jollibee that can turn these summer moments even more memorable and fun with favorite langhap-sarap treats like the Chickenjoy, Yumburgers, and Jolly Spaghetti.

The decals depict scenes that best capture the heart of summer in the Philippines – spending time with family and friends. Most Filipino kids would spend summer learning how to fly a kite with dad in the open field, or create pinwheels with mom. It is also a time to learn how to ride a bike around the neighborhood, or simply spend an entire afternoon with mom in the playground.

This year’s colorful summer decals were designed by Jollibee’s creative agency, Publicis Jimenez Basic, the same team that brought Christmas to life with their festive decals last December.

“We all love to eat, and our summer bonding won’t be complete without a stop at Jollibee. We exchange stories while eating Yum with Cheese plus fries during the summer break,” said 26-year-old financial analyst Monica Garcia. Their barkada usually spends most of their summer days hanging out with each other and going on out-of-town trips.

For the mother-daughter tandem of Catherine and Anya Ang, enjoying the summer can be as simple as spending time with loved ones. “Summer doesn’t have to be expensive for it to be fun. We’d spend the day doing crafts and in the afternoon, we would treat ourselves at the Jollibee store in our neighborhood,” Catherine said.

Summer is more than just the trips and going on vacation, it is about spending time with people who matter most in life – it can be mom, dad, the best friend, barkada, or the siblings. So make it an extra sarap summer and visit your nearest Jollibee store.

An extra sarap summer awaits at Jollibee

Summer means more time bonding with family and friends – whether it’s a playdate among brothers and sisters, a day outdoors with mom and dad, a lazy afternoon with friends, or a leisurely road trip out of town, it’s more fun when it includes a visit to Jollibee.

To celebrate these many fun memories and bonding activities this time of the year , colorful summer-themed decals showing families enjoying the outdoors and having a great time now adorn Jollibee stores across the country. Indeed, there’s no place quite like Jollibee that can turn these summer moments even more memorable and fun with favorite langhap-sarap treats like the Chickenjoy, Yumburgers, and Jolly Spaghetti.

The decals depict scenes that best capture the heart of summer in the Philippines – spending time with family and friends. Most Filipino kids would spend summer learning how to fly a kite with dad in the open field, or create pinwheels with mom. It is also a time to learn how to ride a bike around the neighborhood, or simply spend an entire afternoon with mom in the playground.

This year’s colorful summer decals were designed by Jollibee’s creative agency, Publicis Jimenez Basic, the same team that brought Christmas to life with their festive decals last December.

“We all love to eat, and our summer bonding won’t be complete without a stop at Jollibee. We exchange stories while eating Yum with Cheese plus fries during the summer break,” said 26-year-old financial analyst Monica Garcia. Their barkada usually spends most of their summer days hanging out with each other and going on out-of-town trips.

For the mother-daughter tandem of Catherine and Anya Ang, enjoying the summer can be as simple as spending time with loved ones. “Summer doesn’t have to be expensive for it to be fun. We’d spend the day doing crafts and in the afternoon, we would treat ourselves at the Jollibee store in our neighborhood,” Catherine said.

Summer is more than just the trips and going on vacation, it is about spending time with people who matter most in life – it can be mom, dad, the best friend, barkada, or the siblings. So make it an extra sarap summer and visit your nearest Jollibee store.

Family bonding time with Jollibee

Have you seen the latest Jollibee commercial? I like how they compared the goodness of Chickenjoy with the virtues of the Filipino family.

“Walang kasing saya ng pamilyang Pinoy. Pinakamalutong ang hagikhikan… pinaka juicy ang kwentuhan… pinakamasarap ang lambingan. Kaya naman the best ang saya pag nagsasama-sama. Best-tasting, crispylicious, juicylicious Chickenjoy. Para sa pamilyang Pinoy!”

Listen:

Somehow, grammar Nazis can forgive Jollibee for including “crispylicious, juicylicious” in our vocabulary. I guess they’re entitled to it for coming up with the Philippines’ most popular fried chicken which you will surely crave no matter what part of the world you are.Of course, it also helps that the one doing the narration for this TVC is top singer & actress Sarah Geronimo who we really enjoyed as Laida in the most kilig movie of the year, “It Takes a Man and a Woman.” ;)

Anyway, am biased because the jolly bee is (literally!) the first figure my children looked up to while growing up. Whenever we drive by the highway or pass by the mall, they’d naturally blurt out the “J” word with glee. My youngest Lucia is no exception. Her ability to scream “Jollibee! Jollibee!” with a passion no doubt makes here 100% Pinoy in heart and spirit.

Lucia & Jollibee

Chickenjoy with spaghetti is a favorite of her and her ate Dionne.

Jollibee

Dionne & Lucy

So yes, those ad people weren’t lying when they likened Jollibee to the laughter & affection shared by Filipino families. Because somehow, Jollibee – the national icon – binds everyone together in a celebration of love and food.

Here’s a candid shot of a mother and her son taken at the Mall of Asia last Sunday:

Jollibee

Jollibee crispylicious, juicylicious Chickenjoy…. bring it on! Thanks Jollibee for the Mother’s Day gift :)

The chicken bucket package