FamilyMart opened its doors to potential franchisees in an event that displayed its value of “spirit of family and fun.” The event which was held at the Intercontinental Manila on September 23 brimmed with over 300 guests excitedly anticipating what the Family Mart franchise had to offer.
The guests were not disappointed. Aside from discovering more about what they could possibly earn by entering the business, they were treated to a delicious buffet that included FamilyMart favourites. Host David Celdran also kept the crowd cheerful with trivia contests and wonderful prizes.
The program formally kicked-off with brief welcome remarks by Anthony T. Huang, president of Philippine FamilyMart CVS, Inc. and Bernard Vincent O. Dy, president and CEO of Ayala Land Inc. They both underscored the significant growth that FamilyMart has achieved since it was introduced in April 2013.
“We are pleased that FamilyMart’s upgraded convenience store experience was well-received by a market that’s becoming more sophisticated, and there is definitely room for expansion by partnering with franchisees,” said Bernard Vincent O. Dy.
FamilyMart was introduced in the Philippines on April 7, 2013. In less than two years, it now boasts of 65 stores in Metro Manila and aims to open up to 100 stores by the end of 2014.
“It has rapidly become a recognizable name that has garnered the attention of a huge working and student populace because of its unique offering – a new and unrivalled kind of convenience and lifestyle,” said Anton Huang.
“At the franchise event, Ed Paredes, General Manager of FamilyMart responded to questions posed by the guests. Below are 10 key points derived from the Q&A. Note that these are good to know as employees so we can likewise respond when friends ask. (Per current ALI/PFM policy, employees of ALI and subsidiaries, as well as their relatives, are not allowed to own a FamilyMart franchise). :
- Franchise Fee: P600,000
- Total Franchise investment: P4,400,000 (franchise fee, leasehold improvement, merchandise inventory, contingency deposit)
- Areas with BPOs have high traffic potential
- Ideally, FamilyMart stores should have a floor area of 100-140 square meters.
- Payback is about 4-5 years
- A period of 2-3 months is allotted for the processing of the franchise application. This includes the application process of assessment, store construction/improvement, and even training of the store crew.
- Exclusivity rules do not apply for Metro Manila stores but may be applied to provincial stores.
- Assessment is currently ongoing to determine the viability of bringing FamilyMart in other growth centers.
- FamilyMart partnered with BPI Family Savings Bank to provide financing support to interested franchisees.
FamilyMart is setting a new standard in the convenience store operations. Notwithstanding its strong global brand, its selection of products, and the way these are priced are just right on the target for the way people live nowadays. It is convenient and practical yet extraordinary in terms of product offering and hospitality.
Backed by a solid brand and a supportive franchise company, FamilyMart franchisees can expect significant returns on their investment. They can count on the growing market of FamilyMart fans who consider the store an essential part of their daily lives.