Peter Tyroller takes over responsibility for Bosch in Asia Pacific

The supervisory board of the Bosch Group, a leading global supplier of technologies and services, appointed Peter Tyroller to take over the responsibility for Asia Pacific effective from July 1, 2013.


Based in Shanghai, PR China, he will  be responsible for Southeast  Asia and all other countries in the Asia Pacific  region. “Asia Pacific will continue to be the main driver  of growth for Bosch and I am honored  to take over the responsibility for this important region,” commented Peter Tyroller  on his new assignment. He has been a member  of the Bosch board  of management  since 2006. Up to now, he has been responsible for marketing and sales, original  equipment sales, and the Automotive Aftermarket division.

Asia Pacific main growth region for Bosch

“In 2012, Asia Pacific already contributed 24 percent  to the global  sales of the Bosch Group and we have made it our target to increase this figure  to 30 percent over the mid-term,” said Tyroller.  “Over the next few years, Asia Pacific will see the Bosch Group’s highest  capital expenditure and biggest workforce increases. Southeast  Asia will  continue to play an important role for the further development of the region,” he added. In 2013, the company will invest around 680 million euros in the region.

With his new role Peter Tyroller  assumes the responsibility for Asia Pacific from Uwe Raschke, who was responsible for the region since 2008 and has been assigned  with  the regional  responsibility for Europe, Russia, the Middle East, and Africa, as well as for the worldwide responsibility for the Consumer  Goods business sector  since January 2013. Additionally, Tyroller will  assume responsibility for India previously held by Bernd Bohr, who isto retire  after 30 years with  Bosch.

“From  2008 to 2012, we registered sales growth of 60 percent  in Asia Pacific,” resumed Uwe Raschke the progress  in the region during his tenure. “To support these developments, the workforce in Asia Pacific has been growing steadily,  as has capital  expenditure. We have expanded  our presence  in the region, in particular in China and Southeast  Asia,” he added. In 2012, Bosch increased  its sales by 5.6 percent  to 12.6 billion euros in the region.

Strong focus on R&D in Asia Pacific

Thanks to the growing strength of local marketing and R&D presence, Bosch has gained a sound understanding of what our customers  in Asia Pacific’s  diverse markets  want. There are now 13,800  engineers  based in the region – 2,200 more than one year ago and five times as many as just five years ago. And by the end of the decade, this number  will have doubled. “We are particularly concentrating on products that  are tailored to their  respective markets. Especially  in emerging  markets, the local mid­ priced segment is growing the fastest,” said Tyroller.

Southeast Asia fastest-growing region for Bosch

Southeast  Asia is the fastest-growing region in the world for Bosch. In 2012, Bosch grew by 30 percent in the region, year on year, amounting to some 702 million euros. With  a buoyant  economy, emerging  markets  and a huge population, Southeast  Asia is a prime  region  for Bosch to further expand its footprint and sales growth, and maintain its double-digit growth momentum for the coming  years. Employing  over 5,500 associates in the region  as of 1Jan 2013, the company  is also expecting to increase its workforce steadily  in tandem with its business growth.

Bosch further increased its footprint in Southeast Asia with  the opening  of a representative office  in Yangon, Myanmar, earlier this year in April, and offices  beyond the capital  cities  of Thailand and the Philippines into  Chiang Mai and Cebu respectively in May this year. Last year, the company expanded into  Da Nang, Vietnam, and Medan, Indonesia.  This year, it broadened its presence in Indonesia into  Balikpapan.

Bosch upholds  a long-standing commitment to social responsibility. Together  with  financial support, like in 2011 when Bosch donated  190,000 euros in emergency  relief to help the communities affected  by the floods  in Thailand,  Bosch associates have also demonstrated this commitment  through corporate volunteerism. In addition to charity  and relief  efforts, the Bosch approach to social  responsibility focuses very heavily on education with  projects across Southeast  Asia.