Mitsubishi Motors Philippines Corp. (MMPC) brings more excitement to the pickup segment as it unveils the all-new Mitsubishi Strada. This 5th generation model is engineered as a sport utility truck combining the functionality of a pickup truck, comfort of a passenger car and amenities of a Sport Utility Vehicle (SUV).
After its grand launch in Thailand last year, the Philippines is the second country to release the 5th generation Strada. It will also be introduced in the ASEAN, Oceania, Middle East, Europe, Africa, Latin America and will soon be exported to 150 countries. The all-new Strada is manufactured by Mitsubishi Motors Thailand.
Beyond its new look, the improvements on the performance and other features of the All-new Strada are easily noticeable. In the Philippines, the all-new Strada will be available in 6 variants, two wheel drive (2WD): GL 4×2 base model Manual Transmission (MT), GLX 4×2 MT, GLX V 4×2 Automatic Transmission (AT) and four wheel drive (4WD): GL 4×4 base model MT, GLS V 4×4 MT and GLS Sport V 4×4 AT.
At the heart of the Variable Geometry Turbocharged (VGT) variants is a 2.5 Liter 4 In-Line 16-Valve DOHC Turbocharged (VGT) and Intercooled Common Rail Direct Injection Diesel (4D56). Thanks to this reliable engine which creates a maximum power of 178Ps/4,000rpm and an improved torque of 400N-m/2,000rpm. The top of the line GLS Sport V is equipped with an electronic dial of the Super Select 4WD-II.
The exterior of the all-new Strada gets more refinement as it flaunts a dynamic and yet sophisticated stance. The front bumper evokes strong curves with the lines appearing to flow smoothly from the three-diamond logo in the grille to the headlamps. The improved bumper design also directs water spray outward rather than the windshield, avoiding blinding situation when driving at cruising speed through puddles.
The distinctive “J-line” provides a clever engineering design to shorten wheel base and maximize the interior space. Its wheelbase of 3,000mm, front tread of 1,520mm and rear tread of 1,515mm are set to improve both handling stability and riding comfort. These tread dimensions also provide increase in maximum steering angle that permits a class-smallest minimum turning radius of 5.9m.
The all-new Strada now comes in an array of exterior color to choose from which will perfectly match your taste. Nine available colors are Quartz Brown Metallic, Impulse Blue Metallic, Earth Green Metallic, Rosita Red, Virgil Gray, Sterling Silver Metallic, Polar White, Savanna White and Pyrenese Black.
Inside the Strada is a two-tone Black/Gray with Piano Black and Silver accent center instrument panel for a more stylish and neat impression. Essential information that every driver would want to know comes in a handy and accessible feature with the touchscreen Multi-media system with dealer option GPS Navigation, Tire Pressure Monitoring System and Reverse camera display. The Multi-media system’s versatility in function for any media you use, at the same time can be linked with any android or i-devices ensuring pleasurable drive in every travel.
The all-new Strada’s interior offers ample space and comfort for every occupant. Compared to its predecessor, the Strada’s interior length grew by 20mm as it boasts of a 1,745mm legroom, which is the most spacious in its class. The seats of the all-new Strada use wider and longer seat cushions and backrest to provide better support to its occupants.
With its predecessor known for being the safest pickup, the all-new Strada uses the same Mitsubishi’s exclusive Reinforced Impact Safety Evolution (RISE) body. The RISE body construction incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle’s interior. The engine and drive components also absorb energy, preventing further damage from reaching the cabin. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.