Do you still play the game where you match candies, solve casual puzzles and move on to the next level? Yup, Candy Crush! Looks like the studio behind the game just made billions of dollars from it.
Activision Blizzard, the creator of popular titles like Destiny, Call of Duty, World of Warcraft, Hearthstone and StarCraft to name a few, just bought King Digital Entertainment for $5.9 billion. Considering the age of the game, that is a lot of money. Tasty!
Let’s take Engadget‘s comparison to understand how big 5.9 billion is for Candy Crush’s developer. Facebook shelled out $2 billion on Oculus VR while Microsoft gave $2.5 billion for Minecraft. King Digital Entertainment titles also include Bubble Witch 2, Pet Rescue, Farm Heroes, among others. Most of them are social gaming with in-app purchases.
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