3rd SEM Conference 2009

For the 3rd year in a row, the Search Engine Marketing Conference 2009 (SEMCON 2009) is all set to happen this October 1-2, 2009 at the Hotel Intercontinental, Makati City, Philippines. We'll have a whole new line-up of search marketing topics to fill the 2-day conference shared by practicing internet marketing and SEO experts.

Hard-core topics include SEO Ranking Factors for 2009, Writing Killer PPC Ad Copy, Twisted Twitter Tactics, Video SEO and Extreme Local SEO Tactics.

For marketing and agency professionals, we have sessions like -- See the Big and the Small Picture using Web Analytics, How to Measure Online Media Values, 20 Ways to Build Your Brand Online, and How to Run a Successful Internet Marketing Agency.

If you want to register or learn more about the conference, please call Fiera de Manila Inc. at the following numbers: +632 896.06.39, 896.06.37, 899.62.16 or email fiera@info.com.ph or log to http://www.imvsolutions.com

SemCon 2009 is brought to you by IMVSolutions <http://imvsolutions.com> , Fiera de Manila <http://www.fmi.com.ph/event-detail.php?id=42>  and YugaTech. Follow them on Twitter: @SemConPH

SEM 2009 conference

For the 3rd year in a row, the Search Engine Marketing Conference 2009 (SEMCON 2009) is all set to happen this October 1-2, 2009 at the Hotel Intercontinental, Makati City, Philippines. We’ll have a whole new line-up of search marketing topics to fill the 2-day conference shared by practicing internet marketing and SEO experts.

Hard-core topics include SEO Ranking Factors for 2009, Writing Killer PPC Ad Copy, Twisted Twitter Tactics, Video SEO and Extreme Local SEO Tactics.

For marketing and agency professionals, we have sessions like — See the Big and the Small Picture using Web Analytics, How to Measure Online Media Values, 20 Ways to Build Your Brand Online, and How to Run a Successful Internet Marketing Agency.

If you want to register or learn more about the conference, please call Fiera de Manila Inc. at the following numbers: +632 896.06.39, 896.06.37, 899.62.16 or email fiera@info.com.ph or log to http://www.imvsolutions.com

SemCon 2009 is brought to you by IMVSolutions , Fiera de Manila and YugaTech. Follow them on Twitter: @SemConPH

Noynoy:enabler or suppressor of the new politics

by Nicanor Perlas

In the past few days, I have been bombarded with text messages from friends as well as interviews with the media on what I think of the Mar-Noynoy announcements. Will I, like Senator Mar Roxas, also renounce my intention to run as a presidential candidate in the 2010 national elections and support the presidential candidacy of Senator Noynoy Aquino?

The short answer is “No”. I will not renounce my intention to run as a presidential candidate. And “Yes”, I will encourage Noynoy to resign from the Liberal Party, run as an independent presidential candidate, and join the on-going conversation and unification efforts among non-traditional political parties and movements.

Noynoy can stifle the growth of new politics. Or he can enable the new politics that is emerging all throughout the country. Allow me to elaborate.

Introductory Remarks

My comments to follow will only make sense if people understand that 2010 is not an ordinary election. It will be the venue for an epochal battle between traditional politics and the new politics. What is branded often as “opposition” is not really opposition in the true sense.

The current opposition is also part of traditional politics, albeit a different version of traditional politics. What I mean by traditional and new politics will become clear in the paragraphs to follow.

Noynoy Can Weaken New Politics

There are eight reasons why Noynoy can weaken new politics if he misunderstands the meaning of the “signs of the time”, succumbs to the “destiny” that others want to impose on him, and makes a wrong decision.

Reinforce short-lived, non-strategic unification

We successfully united against and toppled the Marcos dictatorship in 1986. But in a few years, the luster and the euphoria of People Power 1 dissipated. In 2001, we again united against and ousted the corrupt administration of Joseph Estrada. But this time, the unity of People Power II disappeared in only a few months and inaugurated the worst political regime in the past 50 years.

Why? We united against something (an “enemy”) instead of for something. With the “enemy” gone, our unity shattered. And we went our separate ways. Yes, we restored democracy. That is important. But we had no common vision of what we wanted to do with that democracy after Marcos or after Estrada. We just wanted to get Marcos and Estrada out of the way. That was the point of unity. And, by its very nature, unity against something cannot last after the common objective of rejecting something is achieved. The very specter of an Estrada presidency in 2010 is a powerful reminder of what uniting against something can ultimately lead to: more of the
same, and the resurgence of the old, of traditional politics.

From this perspective, asking all non-traditional and even opposition forces from traditional politics to unite behind Noynoy is repeating the same historical mistake. We are again being asked to unite against the abuses of the Arroyo administration and remove it in 2010. But it is not clear what we will be installing after the Arroyo regime is gone. We are being rushed to unify without a clear idea of what vision and strategic agenda we will pursue together and what process we will undertake to arrive at that common vision and agenda.

We are driven by our hunger to “win” in 2010. But we must have a different notion of winnability. For we may “win” the battle but lose the war, as has already happened twice. Instead of a new lease on life, we will plunge deeper into political oppression and chaos, led by our naïve notion of unity against something instead of for something.

Suppress the emergence of a peoples agenda and selection process

A powerful antidote against this one-sided form of unification is to engage the country in a participatory process of setting up a people’s vision and strategic agenda. We hear this longing is from all over the country, not only as an answer to the corruption and decadence of the Arroyo administration. It is the peoples attempt to correct the historical shortcomings of People Power I and II.

Before the recent call for Senator Noynoy Aquino to take up the challenge to run for president in 2010, many concerned citizens were saying: “Bago sino, ano”? Before we decide on “who”, we must first answer “what” is our vision and agenda? Only after we determine our vision and strategic agenda do we then look for the leaders who will best embody our vision and agenda for a better Philippines.

This is a step in the right direction. But now the rush to have a bandwagon with Noynoy in front weakens this process. Instead of “ano” or “what”, “sino” takes prominence. Even some proponents of peoples’ primaries (to flesh out a peoples agenda and a more participatory selection process) are blinded by the glare of a Noynoy presidency. Some have rallied behind Noynoy, betraying their own principles and aspirations.

Strengthen personality- based politics

The old traditional politics is a politics of personality. And the politics of personality is a part of the larger traditional politics of “winnability”. The old politics believes that one of the key ingredients of winnability, is to have a personality with name recall and national exposure. That is why traditional politics is filled with candidates who have lots of money to spend on advertising in TV, radio, and newspapers. That is why, until recently, traditional politics was littered with show biz and media personalities.

In contrast, the new politics selects qualified and proven leadership willing to advance the vision and strategic agenda co-created together with the people. In this consideration, winnability is not the primary consideration in the beginning. Instead, once the proper platform is crafted and qualified leadership found that would advance that visionary platform, then proponents of the new politics organize to make sure that their candidates win. If the candidate does not have a strong national name recall, the new politics will find ways and means to ensure that their candidate gets the necessary national exposure, among others, to win in the national elections.

Asking people to rush behind Noynoy is asking Filipinos to enshrine the old politics of personality at the expense of the new politics of participation, vision and strategic agenda and a qualified proven leadership willing to advance that common vision. With Noynoy, are we asking the personality cult of traditional politics to rear its ugly head again? Send mixed signals regarding political dynasties We rail against political dynasties. We celebrate victories of candidates who triumph against political dynasties. What are we doing now with our clamor for Noynoy Aquino? Are we not advancing traditional politics of dynasties?

True, Noynoy does not come from a corrupt political dynasty. Nor is there any technical, legal violation of the anti-dynasty provisions of the Constitution. But are we not close to violating the spirit of that constitutional provision when we get excited about Noynoy simply because he carries the name of martial law hero, Ninoy Aquino, and the late former president of the Philippines, Corazon Aquino? Does Noynoy have the necessary track record, leadership qualities, vision, strategic agenda to renew this nation?

Break the Link Between Inner and Societal Change

The new politics requires inner change as the foundation for political and societal change. New politics rests on the hard work of enabling new mindsets and habits to emerge. Only with inner change will it be possible to co-create with others new ways of viewing and doing politics, governance, policies, platforms, processes, winnability, volunteerism, and other important matters.

Traditional politics does not expect inner change. In fact, it wants old mindsets and habits to prevail. Otherwise traditional politics will not be able to function. The appearance of a political leader who can win enough votes is all that is necessary for success as far as traditional politics is concerned.

The unthinking acceptance of a Noynoy “bandwagon” destroys the important link between inner change and political/societal change. We can all remain who we are. There is no need for us to change to create a new country. Noynoy will do it all for us. We will be spared from all the hard inner and outer work necessary to renew the country. This is an illusion, one destined to break into pieces in the hard rock of political reality.

Remove the Necessity of a Cultural Revolution

Change of hearts, will, and minds are the foundations of authentic democracy and the new politics. People run institutions. If people are corrupt, institutions will be corrupt. If citizens remain the same, they will continue to vote and empower corrupt traditional politicians and, in the process, victimize themselves. To change the inner disposition of the voting public, a cultural revolution is essential. Widespread consultations and
education are necessary. Citizens need access to information of all kinds, especially detailed background information on the track record, capabilities, integrity, and agenda of candidates for political office. They need to be able to have the chance to work through difficult questions of distinguishing between old and new approaches to winnability, assessing proposed platforms, and other areas of discernment and reflection.

A Noynoy bandwagon marginalizes the importance of an educated citizenry and a cultural revolution in the mainstreaming of the new politics. A Noynoy bandwagon, in effect, sends the message that Noynoy is good enough because he is the son of two well-known and well-respected parents. There is no need to examine his background and his qualifications for the Office of the President.

The unquestioning wholesale acceptance of Noynoy on the basis on nothing else except his biological relationship with Ninoy and Cory Aquino is tantamount to strengthening traditional politics. It cheapens the notion that new politics can only arise because a new and very different generation of citizens are prepared for it and demand it. The old politics views the national education of the citizenry as unnecessary for wining the 2010 elections. A Noynoy bandwagon that is not based on a simultaneous cultural revolution will prevent the inauguration of a new, principled, honest and service-oriented politics. It will be a recipe for disillusionment in and after 2010.

Favor winnability over character, track record, and vision

What is driving the old politics of unity against something not for something, top-down agenda setting, personalities, political dynasties, neglect of inner change, and dismissal of a necessity of a cultural revolution? The answer is as simple as it is profoundly pervasive. The driving force is the imperative to win at all costs.

Traditional notions of winnability is the political virus that infects political parties, personalities, media, Church leaders, businessmen, and many others, including, yes, even advocates of the new politics. It is a virus so deep in all of us that we cannot even recognize it when we are totally under its control.

Traditional politics is littered with the spoils of political marriage built on the manipulative foundations of “winnability”. Even reform parties and change movements cannot resist the lure and siren call of winnability. By going for a coalition with traditional parties to
increase their chances of winnability, reform political movements and parties endanger and ultimately sacrifice their principles. By putting a strong emphasis on traditional notions of winnability above character, tract record, integrity, and strategic agenda, change movements unwittingly infect their followers with the trapo winnability virus and undermine their pursuit of change.

I have written two long articles on traditional notions of winnability versus the new politics approach to winnability. I will not repeat the arguments here. I encourage friends and readers to take a look at these articles in www.nicanorperlas.com.

Misinterpret the Meaning of the Ninoy/Cory Heritage

Connected with all the above dangers is the deeper question of how we should understand the national events following the death of former President Corazon Aquino. We are dealing with a spiritual legacy. We are dealing with a longing for a form of governance that is honest and clean. We are dealing with a search for a new politics where politicians are statesmen and women who, when they time for service is finished, are ready to let go of political power. At this point, we will not discuss whether honesty and integrity are sufficient to transform the institutions of government, not to speak of the institutions of society.

A spiritual legacy is not the same as a hereditary legacy. History is full of examples of how successor generations squandered the gains of the previous generations. The outpouring in Cory’s funeral meant the expression of longing for honesty, decency, and democracy. It does not mean that this automatically transfers to a son or a daughter by means of heredity.

What it does mean is that the nation is longing for a leader that had the traits of Cory PLUS the capacity to transform institutions and systems. The “PLUS” comes from the historical experience that good will and honesty are not enough to change a country. Therefore additional societal capacities are needed to supplement moral qualities. And these spiritual/moral and societal capacities cannot be transferred by simply having the same bloodline. These capacities are gained instead by means of hard work and a life-long experience of transforming challenges into initiatives that benefit the country as a whole.

Noynoy Can Enable the New Politics

Noynoy can do one thing that will dramatically reduce the dangers enumerated above. Noynoy can refuse the temptation of accepting his “destiny” of being the presidential candidate of the Liberal Party and, by wishful thinking, the candidate of all opposition to the current administration in an epochal battle of good and evil in 2010.

For one thing, the Liberal Party of Noynoy is NOT the only opposition party. Second, the Liberal Party, with its mixed track record, cannot re-brand itself, even with Noynoy’s blessing, as a non-traditional party. Thus the Liberal Party is a part of the spectrum of traditional parties even if there are individuals within the party who are non-traditional. The party as a whole is not the bearer of new politics. Will Noynoy survive the intramurals within the Liberal Party and present a vision and strategic agenda that transcends the Liberal Party?

And third, will Noynoy be able to unify the dozens of non-traditional movements and parties when, by a wrong decision, Noynoy will destroy the very foundation upon which these movements and parties of new politics are built?

Prominent members of the Liberal Party share some of these thoughts. Senator Francis Pangilinan recently begged to differ that the Liberal Party is the opposition party. He said that the opposition is more than the Liberal Party, more than other traditional parties opposed to Arroyo, and includes non-traditional parties and movements.

In addition, Senator Franklin Drilon, said that Noynoy “is not prepared for it” (the presidency). And Noynoy himself is not clear
whether he himself is qualified or not. He is also not clear on how he would go about systemically changing the landscape of traditional politics and transforming Philippine society. Can his lack of clarity be the beacon for the new Philippines around which all kinds of forces arrayed against the Arroyo regime will unite?

There is one thing, though, that Noynoy can do to help enhance the longing and hunger of the majority of Filipinos for a new kind of politics. He can announce that he will resign from the Liberal Party and participate in a unification process with non-traditional political and social movements for new politics. He can lend his newly minted national stature to advance the cause of the new politics, both in terms of substance and process.

Concretely, this would mean that Noynoy will announce that he is willing to be part of an open process of determining who would be the best new politics candidate for president in the national 2010 elections. It is open in the sense that, at the end of the day, Noynoy himself may or may not be that presidential candidate. Yet he would still be able to bring energy to the pursuit of the new politics by supporting whoever will emerge as the presidential candidate of a unified movement for a new politics.

This is the real challenge facing Noynoy Aquino. Will he be an enhancer of the new politics? Or will he be the instrument for marginalizing the new politics?

Overcoming the Deadly Virus of Traditional Notions of Winnability

While Noynoy Aquino undergoes a spiritual retreat to finalize his decision, we should all reflect on the ultimate meaning on the current events surrounding Noynoy. It is difficult to discern what wants to come from the future. And it would even be more difficult to discern if we are infected with the virus of traditional notions of winnability.

The Noynoy event provides us with one of the most potent challenge to discern what real new politics really means in theory and practice. We can only hope that Noynoy becomes an enabler of the new politics. And I hope that all those truly seeking a better country, are able to truly discern the profound conceptual and behavioral requirements of the new politics, one that we are all hoping to begin today and realize in 2010 and beyond. Our future as a nation will depend on it.

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Infidelity brings devastation to the family

Happy marriages begin when we marry the ones we love, and they blossom when we love the ones we marry. - Tom Mullen

Happy marriages begin when we marry the ones we love, and they blossom when we love the ones we marry. – Tom Mullen

NOTHING COULD BE MORE DEVASTATING TO A MARRIAGE than infidelity by any of the spouses. Financial problems, career conflicts, disagreements in methods of disciplining the children and many more family issues can contribute to cracks in the relationship but they are not enough reasons to cause the marriage to split up. For all that a marriage is worth, only a third party can completely break a marriage and wreck a home and family that both spouses have painstakingly put together through the years.

And how does infidelity rear its ugly head within the marriage? Why would a spouse violate the sanctity of marriage because of another woman or man? Could it be lust? Could it be a need that the other partner failed to meet? Whatever the reason is – there is no justification for infidelity.  Yes, it may be common for an unfaithful husband to point an accusing finger to the wife, and say, “It’s your entire fault. You pushed me to go into a relationship with another woman. You were never sensitive of my needs. You never have time for me. You demand a lot and I can’t afford to give you everything.”

Yet all these are rationalizations that fall short of principles. The erring husband is only trying to justify (rather unsuccessfully) his immoral act by stressing on the mistakes of the wife. But despite all these, the wife must remain steadfast and should bear in mind: Inasmuch as the husband is the one who is at fault, the problem is not with her, but with him. Therefore if there is no other recourse but to separate – the aggrieved wife must stand up, dust herself off – hold her head high and say – “I’m better off without you. Good riddance. I may cry today but tomorrow is another day.”

Words of wisdom from a friend: All of us have our own disappointments in life. One day we just might wake up and start thinking we married the wrong person. We may even fall out of love with our spouses. Then we meet someone who we believe is the answer to the secret longing of our hearts. And we are convinced we are in love – and that we have not felt this kind of love before, even with our spouses. But we look around and find the family we have built together. Must we abandon them in exchange for this selfish feeling?

“There is nothing new in life. All of us have hang-ups, frustrations and longings. But at the end of the day – we just have to do our roles right. What is the use of satisfying our lust and infatuations, if guilt will hound us to our grave?”

Baguio on its 100th year

WHEN Baguio City commemorated its centennial anniversary as a chartered city last week, there was a marked lack of gaiety among the residents.  This is quite ironic because anniversaries are supposed to be joyful celebrations since they signify longevity and endurance which are enough reasons to celebrate.

There was a parade, a centennial run, an elegant dinner for the city’s members of the upper class and a fireworks display to highlight the occasion. But in the midst of it all, there was a sweeping gloom and an absence of mirth and fun.

I lived in Baguio City for more than seven years during the Marcos era at which time I studied and worked.  I felt lucky because I was able to experience a tranquil way of life in cool surroundings. I so loved the distinct pine scent that diffused in the air, exhilarating my lungs with clean uncontaminated oxygen each time I would go on long walks along South Drive, a road beside Camp John Hay where tall pine trees used to be plentiful.  Traffic was not a problem then even along Session Road, the city’s main thoroughfare. As far as I can remember, bumper to bumper traffic situation only occurred on Holy Weeks when visitors would come in multitudes to take a break from the sweltering heat in the lowlands.  Baguio then was like Shangrila – a dream place where everyone wanted to be.

But much like any other urban place in the Philippines, Baguio did not succeed in combating the disparaging effects of urbanization. Through the 100 years of its existence since its foundation as a chartered city, population growth was uncontrolled. Lack of effective planning and implementation of zoning laws, not to mention corruption and too much commerce had caused the city to be in a frenzied state that it is in now.  While it is believed age should come with grace, dignity and undying charm – Baguio in its 100 years of urban status, has aged disgracefully and with much want of dignity.  It is of no wonder then why Baguio people can’t truly feel proud and jubilant as Baguio City turns 100 years old.

What should be done or “undone” to restore the beauty of the summer capital?  What will be entailed to scrape the ugly dots on the city’s face? By ugly dots I mean the structures that sprouted on hillsides and on every inhabitable nook within and outside the city proper.  It’s a problem that previous city officials saw happening before their very eyes; yet they did nothing to nip it before it grew monstrously. Ah, hopefully, as Baguio starts to count years on its 2nd centenary, solutions will be found as to how it can repair itself.